Downtown Milwaukee’s holiday lights go bright November 17
Milwaukee Holiday Lights Festival Kick-Off to feature switch-flipping ceremony, music and fireworks
MILWAUKEE, Wis. (November 3, 2016) – Milwaukee Downtown, BID #21 will set the city aglow with the 18th annual Milwaukee Holiday Lights Festival, November 17 – January 1. The six-week celebration begins on Thursday, Nov. 17 with a switch-flipping ceremony at 6:30 p.m. in Pere Marquette Park, 900 N. Plankinton Ave. Featuring spirited performances, musical numbers, warm holiday treats, an incredible fireworks show and the show’s guest of honor, Santa Claus, the program will ignite a season of holiday cheer.
Following the ceremony, free Jingle Bus rides presented by Meijer will operate from Pere Marquette Park to take guests past all the newly lit scenes. Tour highlights will include chandeliers suspended above Wisconsin Avenue, plus “Community Spirit Park” at Cathedral Square Park presented by Madison Medical Affiliates, Ideal Property Management, Inc. and Milwaukee County Parks, “Snowflake Sparkle Square” at Pere Marquette Park presented by Zilber Property Group and Milwaukee County Parks, and “North Pole Power Depot” at Zeidler Union Square presented by We Energies Foundation and Milwaukee County Parks. Milwaukee Downtown, Business Improvement District #21 is responsible for the procurement, installment and maintenance of these decorations.
After opening night, Jingle Bus rides presented by Meijer will operate from 6 to 8:20 p.m., Thursdays through Sundays, November 18 – December 30. Rides are $1 per person and depart from The Shops of Grand Avenue – Center Court, 275 W. Wisconsin Ave.
About Milwaukee Downtown, BID #21
Milwaukee Downtown, Business Improvement District #21, is an organization established in 1998 to support the interests of the downtown Milwaukee business community. Created through private sector leadership, Milwaukee Downtown is a management district organization that oversees 150 square blocks representing over 400 property owners in the center of downtown Milwaukee. The organization funds specific initiatives aimed at creating a clean, safe and friendly downtown, including the Milwaukee Holiday Lights Festival.