DHS Launches Campaign Highlighting Health Risks of Menthol Tobacco Products
Working to reach populations most targeted by tobacco marketing and menthol use
The Wisconsin Department of Health Services (DHS) has launched a digital education and outreach campaign highlighting the dangers of menthol in commercial tobacco products and focused on the impact that targeted marketing of these products has on certain communities.
Today, menthol remains widely in use, with menthol sales increasing over the last decade. During this time, menthol tobacco advertisements have been disproportionately promoted to African American and other communities of color. As a result of these advertising methods, menthol is now used by nine in 10 African Americans in Wisconsin who smoke and smoking contributes to the three leading causes of death among this community: heath disease, cancer, and stroke. Additionally, the adult smoking prevalence for African Americans in Wisconsin is much higher, in some cases nearly twice as high, compared to other communities across the state.
DHS and other health officials are raising the alarm that the commercial tobacco industry is using the same tactics—high-density advertising, sponsorship of events and music festivals, retail promotions, and the sale of flavored products—to similarly target other populations, such as youth, young adults, and the LGBTQ+ community. In Wisconsin, 9,300 young people under age 18 will try cigarettes for the first time every year, and half with start with menthol.
“The result will be that we will continue to see generations of people dying from smoking-related illnesses or suffering long-term addictions,” said Vicki Huntington, section manager with the DHS Commercial Tobacco Prevention and Treatment Program. “Through this awareness campaign, we want to inform people about the harm that comes from menthol tobacco use and call attention to the tactics that the industry is using to get people addicted.”
This digital marketing campaign is one part of the DHS’ broad public awareness efforts that provide the facts and treatment resources to youth, parents, and adults about the health impacts of tobacco and nicotine across all ages. Alongside these campaigns, DHS continues to raise awareness among retailers regarding 21 being the legal age of sale for tobacco and nicotine products.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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