Attorney General Josh Kaul announces $350 million settlement with marketing firm over its role in opioid epidemic
February 1, 2024
MADISON, Wis. – Attorney General Josh Kaul today announced a $350 million national settlement with Publicis Health to resolve investigations into the global marketing and communications firm’s role in the prescription opioid crisis. Wisconsin will receive more than $6 million from the settlement to help address the opioid crisis.
In agreeing to the terms of the settlement, Publicis recognized the harm its conduct caused, and the agreement will give communities hit hardest by the opioid crisis more financial support for treatment and recovery, building lasting infrastructure, and saving lives. The company will also disclose on a public website thousands of internal documents detailing its work for opioid companies like Purdue Pharma and will stop accepting client work related to opioid-based Schedule II or other Schedule III controlled substances.
States allege that Publicis’ work contributed to the crisis by helping Purdue Pharma and other opioid manufacturers market and sell opioids. Publicis acted as Purdue’s agency of record for all its branded opioid drugs, including OxyContin, even developing sales tactics that relied on farming data from recordings of personal health-related in-office conversations between patients and providers. The company was also instrumental in Purdue’s decision to market OxyContin to providers on patient’s electronic health records.
According to the Wisconsin Department of Health Services, more than 10,000 individuals have died from an opioid overdose since the year 2000. These deaths—and the impacts on thousands who have struggled with opioid addiction—have created considerable costs for our health care, child welfare, and criminal justice systems. More significant than the dollars and cents in damage to our state, the impact of opioid addition, substance use and overdose deaths have torn families apart, damaged relationships and devastated communities.
This settlement is the latest action AG Kaul has taken to combat the opioid crisis and to hold accountable those responsible for creating and fueling it. To date, Wisconsin has secured close to $750 million in legal settlements with drug manufacturers and others for their roles in the crisis.
Colorado led the multistate group during this investigation and was joined on an executive committee by the attorneys general of California, Connecticut, Idaho, Massachusetts, New York, North Carolina, Oregon, Tennessee and Vermont. They are joined by the attorneys general from Wisconsin and all states, territories and the District of Columbia.
Find this press release on the Wisconsin DOJ website here.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.
More about the Opioid Crisis
- Baldwin Backed Legislation to Crack Down on Fentanyl Traffickers Heads to President’s Desk - U.S. Sen. Tammy Baldwin - Apr 24th, 2024
- Legislature Stalls Opioid Settlement Funds. Again - Erik Gunn - Apr 23rd, 2024
- Milwaukee Bucks Legend Marques Johnson Joins Forces with Serenity Inns to Combat Opioid Epidemic in Milwaukee - Serenity Inns - Apr 23rd, 2024
- Law Enforcement Agencies Awarded Grants from State Opioid Settlement Funds - Wisconsin Department of Health Services - Apr 18th, 2024
- MKE County: County Wins Award for Opioid Settlement Fund Usage - Graham Kilmer - Apr 4th, 2024
- MKE County: County Offering $2.8 Million For Opioid Addiction Programs - Graham Kilmer - Mar 28th, 2024
- Senator Baldwin Calls on House to Pass Bill that Cracks Down on Fentanyl Traffickers - U.S. Sen. Tammy Baldwin - Feb 15th, 2024
- Attorney General Josh Kaul announces $350 million settlement with marketing firm over its role in opioid epidemic - Wisconsin Department of Justice - Feb 1st, 2024
- Grants Will Fund Recovery Housing For Those Facing Homelessness and Battling Opioids - Margaret Faust - Jan 12th, 2024
- Baldwin Helps Advance Bipartisan Bill to Address Opioid and Fentanyl Crisis - U.S. Sen. Tammy Baldwin - Dec 14th, 2023
Read more about Opioid Crisis here
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