Press Release

100 Days to the Wisconsin State Fair Brings Delicious Excitement with Original Cream Puffs® Announcement


By - Apr 23rd, 2024 01:01 pm
Image courtesy of the Wisconsin State Fair.

Image courtesy of the Wisconsin State Fair.

WEST ALLIS, Wis. – April 23, 2024 – As the year-long 100th Anniversary Celebration of the iconic Cream Puff continues, the Wisconsin State Fair  and Original Cream Puffs are proud to unveil the newly imagined Original Cream Puff brand, just 100 days away from the best 11 days of the summer – Wisconsin State Fair, August 1-11, 2024.

The Cream Puff is one of the most popular food items among attendees at the State Fair and there is no better way to celebrate than to highlight this Wisconsin staple 100 days until the Wisconsin State Fair.

The Original Cream Puffs’ refreshed brand showcases a sophisticated feel while encompassing a historical dairy feel, pulling fonts and colors from the history of milkmen and vintage farm signage. The new logo symbolizes Cream Puff’s rich history while looking forward to the future. To celebrate Original Cream Puff’s 100th Anniversary, this year’s logo features a “100 Years of Delicious” addition near the bottom right-hand corner. Fairgoers will see this new brand and logo rolled out across the State Fair Park this year.

Fairgoers are encouraged to count down the final 100 days until it’s time to dig into Cream Puffs once again.  Don’t miss out on the last chance to save $5 on State Fair admission tickets and unbeatable prices on Cream Puff 6-packs. Save big with all deals available at

About the Wisconsin State Fair
The 2024 Wisconsin State Fair, presented by UScellular®, takes place Aug. 1 – 11. The State Fair offers a unique experience to all who attend and is an exceptional value. Enjoy dozens of FREE entertainment stages, exciting rides and games in SpinCity, thousands of animals, endless family activities, events, contests, shopping vendors, and culinary delights. For more information, visit or follow us on Facebook, Instagram, and X.

Original Cream Puffs®
Since 1924, the Wisconsin State Fair and the Wisconsin Bakers Association have teamed up to operate the Original Cream Puff Bakery. The Wisconsin Baker’s Association proudly manages the operation while the Wisconsin State Fair supports the operation. Approximately 200 employees, commonly known as “Team Cream Puff,” work seven days a week during the two-week span the State Fair is held to create, bake, and sell Original Cream Puffs to hungry Fairgoers. With an average of 30,000 Cream Puffs sold per day, the Original Cream Puff is the signature dessert item at the State Fair.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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