Pabst. Schlitz. Miller. These brands are synonymous with Milwaukee where, until Prohibition, business was booming. Modern advertising was revolutionized during this time and brewers took advantage in order to convince a thirsty public that their brews were the best. This resulted in iconic images, elaborate signage, and unforgettable slogans that are still used today. Art on Tap | Early Wisconsin Brewery Art and Advertising is on view at MOWA July 16–September 24, 2016.

The sixth annual DOORS OPEN MILWAUKEE event will open the doors to over 150 wonderful buildings free-of-charge to the public –buildings that hold hidden treasures and special stories – from churches to office buildings, theaters to work sites, museums to hotels, clubs to universities; all sites of historic, architectural, cultural, or commercial interest. The event has two major components: 1) design your own itinerary to visit over 150 buildings that will open their doors (often with guided tours, no tickets necessary); 2) join one or more in-depth tours that are ticketed (find details under the “Event Guide – In-Depth Tours” section of this website).