American Family Insurance

Tourism in Milwaukee sets new record with $6.018 billion economic impact in 2022

Greater Milwaukee area helps deliver statewide record year for tourism, accounting for more than 25% of total tourism impact in Wisconsin

Fireworks Return to Milwaukee’s Lakefront on July 3rd

Summerfest Adds City Girls to Lineup for A Boogie Wit Da Hoodie, Trippie Redd with Kia Rap Princess Saturday, July 1 at American Family Insurance Amphitheater

Plus, BOGO (Buy One/Get one) limited-time ticket offer

2023 Concert Season at Henry Maier Festival Park Kicks Off May 28 with Janet Jackson

June 1 ‘Succeed’ track focuses on fundraising at Wisconsin Entrepreneurs’ Conference

‘Launch’ panels focus on startups June 1 at Wisconsin Entrepreneurs’ Conference

Summerfest and Generac Power Systems Offer Fans the Opportunity to “Power Up with a Purpose” and Gain Front Row Access During the Festival

Military & First Responders Honored with Free Admission

Vendor lineup announced for the 2023 Milwaukee Night Market presented by Clover® from Fiserv

American Family Insurance supports 5 BIPOC vendors; first Night Market of the 2023 season on June 14

MKE Food Truck Fest Returns to Henry Maier Festival Park on July 22

Summerfest Announces American Family Insurance House Lineup

Free Intimate Acoustic Headliner Performances Open to Festival Attendees

Summerfest 2023 Admission Promotions Announced

Nine Days, 14 Ways to Get in FREE

Summerfest Tech Announces Expanded Programming and Pitch Competition Finalists

Free Event to Convene National Tech Leaders