WMLW ‘The M’ Announces “Basketball Day” on March 7
All Day Programming Celebrates the Game of Basketball
Image from Weigel Broadcasting Co.
MILWAUKEE, WI (February 18, 2026) – Milwaukee’s WMLW ‘The M’ honors the game of basketball on March 7 with “Basketball Day: Celebrating the Game” – a full day of basketball games and basketball-themed programming.
In addition to specials, ‘The M’ will feature two live basketball games airing exclusively on local television. At 1:00 p.m., the Wisconsin Interscholastic Athletic Association (WIAA) Girls Sectional showcases two outstanding high school teams vying for the state championship. Then at 6:30 p.m., coverage shifts to the pros as Bucks Live leads into the Milwaukee Bucks’ matchup against the Utah Jazz.
“Basketball Day” special programming includes:
Too Short, Too Slow: America’s Most Unlikely Basketball Dynasty (a documentary on Bo Ryan’s successful run as coach of the UW-Platteville men’s basketball team);
Collector’s Call: Host Lisa Whelchel shares some of the most expansive and expensive basketball collections in the country;
Deer Wisconsin: This new episode features an exclusive one-on-one with new Bucks President Josh Glessing;
CBS 58 Sports Special: Hear from hometown stars Kon Kneuppel, John McGlocklin and more.
For the complete Basketball Day lineup, see below:
Image from Weigel Broadcasting Co.
“Milwaukee has a loyal basketball fanbase, and we’re celebrating the game like no one else,” said Anne Brown, Vice President and General Manager of WMLW. “As a proud partner of the Milwaukee Bucks, we’re excited to dedicate the entire day of March 7th to the game we love.”
CBS 58 (WDJT), WMLW ‘The M,’ and Telemundo Wisconsin (WYTU) are the Milwaukee Bucks over-the-air broadcast partners for the 2025-26 NBA season. The complete schedule of games can be viewed at wmlw.com.
Free over-the-air television provides fans an easy and affordable way to watch the Milwaukee Bucks. Broadcast antennas to watch over-the-air television are widely available for purchase.
WMLW “The M” is seen over-the-air on channels 49.1 & 58.3, Spectrum channels 1007 & 608, DirecTV channel 49, Dish Network channel 49, and AT&T U-Verse channel 1007.
CBS 58 (WDJT) Viewers can watch CBS 58 over-the-air on channel 58.1, Spectrum channels 5/9/605/1005, DIRECTV channel 58, DISH Network channel 58, AT&T U-Verse channels 5 & 1005, TDS channel 5, Packerland channels 13 & 5.1, YouTube TV, CBS All Access, Hulu + Live TV, Fubo, and DIRECTV Stream.
About Weigel Broadcasting Co.
Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I – Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, the MeTV Toons Network in collaboration with Warner Bros. Discovery, and WEST- Western Entertainment Series Television Network. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel’s local stations include CBS, ABC, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in 29 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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