Summerfest Announces UScellular Connection Stage to Become the T-Mobile Stage
MILWAUKEE, WI (January 28, 2026) – Summerfest presented by American Family Insurance announced today that the longtime UScellular Connection Stage will be renamed the T-Mobile Stage, now that UScellular is part of T-Mobile. T-Mobile will continue to build on what makes Summerfest special, furthering the Un-carrier’s commitment to enhancing fan experiences at festivals and events across the country. The name change will be in effect for the 2026 festival and reflects a shared commitment to supporting local communities and continuing Summerfest’s tradition of bringing fans closer to the music they love.
For more than 20 years, the UScellular Connection Stage showcased emerging artists and created unforgettable moments at Summerfest, helping launch the careers of numerous artists — many of whom later returned as headliners. Past artists include: 2 Chainz, Kane Brown, Bleachers, Noah Kahan, Bebe Rexha, Nelly, and many others. The T-Mobile Stage will continue to spotlight a diverse range of artists, while T-Mobile members can look forward to exclusive on-site perks, with more details to be announced at a later date.
“This stage has played an important role in shaping the Summerfest experience, and the new T-Mobile Stage will continue to build on that legacy,” said Sarah Pancheri, President and CEO of Milwaukee World Festival, Inc. “Summerfest is about bringing people together, and this partnership reflects that spirit — creating connections between artists and fans.”
For more information, visit Summerfest.com. To learn more about all the benefits of being with T-Mobile, visit www.t-mobile.com/membership.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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