Henry Maier Festival Park Celebrates Extended 2025 Season with Nine New Events

MILWAUKEE – (November 11, 2025) Milwaukee World Festival, Inc. (MWF) is wrapping up a busy 2025 season, welcoming more than 1.1 million attendees to Henry Maier Festival Park across 63 events. The 75-acre venue continues to serve as a hub for events, music, and family fun, and is recognized as one of the best multi-use festival venues in the world. With the addition of nine new events, the 2025 season demonstrates the organization’s efforts to maximize the use of this valuable community asset.

“Henry Maier Festival Park is a one-of-a-kind gathering place,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. “From hosting nine days of Summerfest to the addition of new events and partnerships, the park reflects our commitment to creating more opportunities for people to connect and celebrate along Milwaukee’s lakefront.”

Cultural Festivals

Adding to seven existing cultural festivals, several new events joined the lineup at HMFP — Incredible India Festival on July 12, Puerto Rican Fest on September 21, and Oktoberfest held October 3–5 — bringing traditions, food, and entertainment to the park.

Community Events

Henry Maier Festival Park also hosted various FREE community events throughout the season, including:

• Northwestern Mutual Community Park – In addition to public access from April through November, the park also hosted Sunday Family Fun Days, a series of themed events featuring family-friendly activities and programming.
• PULSE: A Health & Wellness Fest for All, powered by Aurora Health Care and MWF – bringing together local and regional health, wellness, and fitness leaders to educate, inspire, and motivate attendees on their fitness journey.
• Milwaukee Fire Department’s 150th Anniversary Picnic – celebrating 150 years of service with historical vehicles and photos, food, and family fun.
• Paw Fest at the Lakefront – pet-friendly festival offering a full day of pet-centered play, shopping and music.
• Laborfest – annual event hosted by labor unions and union members of the Milwaukee Area Labor Council.
• Local non-profit groups also hosted the following events throughout the season at HMFP: Walk MS, UPAF Ride for the Arts, Skylight Rocks – a concert benefiting Skylight Music Theatre with Gary Sinise & The Lt. Dan Band, Walk to End Alzheimer’s, Light The Night/Leukemia & Lymphoma Society, American Heart Walk, Susan G. Komen More Than Pink Southeast Wisconsin Walk, and Making Strides Against Breast Cancer Walk.

American Family Insurance Amphitheater, BMO Pavilion, Aurora Pavilion, Concerts

Outside of the Summerfest dates, HMFP hosted 23 concerts at the American Family Insurance Amphitheater, BMO Pavilion, and Aurora Pavilion — extending live music at HMFP throughout the season.

For the first time ever, Summerfest presented two concerts at the Aurora Pavilion outside the festival dates: Gov’t Mule in August and Greensky Bluegrass in October. Highlights of the concert season included Peach Pit and Briston Maroney at the BMO Pavilion in May, followed by a night of rock as Sessanta united Puscifer, Primus, and A Perfect Circle at the American Family Insurance Amphitheater. The lineup also featured performances by Red Clay Strays, Cyndi Lauper’s Girls Just Wanna Have Fun Final Tour, Simple Plan, Twenty One Pilots, Falling In Reverse, Lil Wayne, The Black Keys, Leon Bridges and Charley Crockett, Jordan Davis, and legendary acts Neil Young, Styx, Kevin Cronin and Don Felder, Billy Idol, and The Doobie Brothers with Jimmy Buffett’s Coral Reefer Band, among others.

The Northwestern Mutual Community Park will remain open through November, weather permitting. For operating hours and more information about HMFP visit MilwaukeeWorldFestival.com.

About Milwaukee World Festival, Inc.

Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, family programming, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit MilwaukeeWorldFestival.com or Summerfest.com, and on socials @MilwaukeeWorldFestival or @MilwaukeeWorldFestival or @Summerfest.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.