Summerfest Announces Debut of New Lasso Lounge, with Live Music, Line Dancing, Specialty Cocktails, and More

MILWAUKEE, WI (May 21, 2025) – Summerfest presented by American Family Insurance is excited to unveil the Lasso Lounge, presented by Kunes Auto and RV Group. Located on the south end of the grounds, the new country-themed area (formerly South Party Pavilion), will feature boot-stompin’ entertainment all three weekends of the festival – from live music and mechanical bull rides to line dancing, specialty cocktails, and more on the shores of Lake Michigan.

“We’re always exploring new ways to enhance the Summerfest experience, and we want to thank the Kunes Auto & RV Group for this new partnership,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc.  “We look forward to introducing the Lasso Lounge – bringing a taste of country each day to the festival – with live music, dancing, and fun.”

“The Kunes Auto & RV Group is proud to partner with Summerfest as the presenting sponsor of the Lasso Lounge and create a new space for festival fans,” said Jennifer Myers, Chief Marketing Officer, Kunes Auto & RV Group. “We’re thrilled to join the sponsor lineup at Summerfest for the first time and give back to the communities that we serve.”

Throughout Summerfest, the Lasso Lounge will host some of the local area’s best country and rock bands, such as Madison County, Shotgun Jane, Southbound, Bootjack Road, Chasin’ Mason, Crossfire, Roadcrew, and more. In addition to the live music, fans will enjoy a mix of Country, Rock, and Americana tunes spun by various DJs.

Festgoers are invited to saddle up for summer fun at the Lasso Lounge during Summerfest – learn a new line dance, take a ride on the mechanical bull or grab a beverage, such as a Coors Banquet served in a signature boot can cooler, or kick back with one of the lounge’s new specialty cocktails.

For more information and to see the full lineup for the Lasso Lounge presented by Kunes Auto & RV Group, visit Summerfest.com.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.