Wisconsin Department of Transportation
Press Release

Wisconsin DMV makes selecting, ordering special license plates fast and convenient

 

By - Apr 22nd, 2025 09:01 am

The Wisconsin Department of Transportation (WisDOT) Division of Motor Vehicles (DMV) now has an easy online process to find the ideal special license plate, personalize the plate’s message and order online with DMV’s new special license plates web application.

“This tool allows customers to see the plates they’re ordering, with their personalized message on the plates, before finalizing their order,” DMV Administrator Tommy Winkler said. “The online service makes it more convenient, faster and easier for customers to obtain their special plate. Customers can also pay their annual registration renewal fee if it’s due within 90 days of obtaining their new plate.”

Easier steps for ordering online

The step-by-step process begins at wisconsindmv.gov/specialplates where customers can select a plate from among 60+ options. Special plates are organized by interest areas, including automobile enthusiast, health, higher education, military, nature, professional and miscellaneous. Images of the plates, fee details, descriptions of the plates and information about the plate sponsor are provided.

Collector and Hobbyist plates are also included. This app also allows regular Wisconsin plates to be selected when they are to be personalized.

After a plate is chosen, there is an option to personalize it with a custom message. Up to three different personalized plate combinations can be requested initially when using the new online application. The customer can see the personalized message on the plate as they order. Wisconsin DMV will review the request to confirm that the plate message is not already taken or is objectionable.

Next, customers are guided through straightforward steps to register the plates, confirm the application, order and pay online. For plate orders that do not involve personalized messages or eligibility verification, the Certification of Registration can be downloaded from the special plates web application, or it can be automatically emailed after completion of the order. For plate orders that involve personalized messages and/or eligibility verification, the Certificate of Registration will arrive via email or mail within 1-2 weeks after the application is submitted. The specialty or personalized plates should arrive 3-4 weeks after the application is submitted.

Groups behind the special plates

The number of special license plates offered by Wisconsin DMV continues to grow. Wisconsin DMV has a process for groups and organizations to initiate a new license. To apply, groups must pay a $15,500 fee for development costs and collect signatures from 500 Wisconsin residents who intend to purchase the special plates. If authorized (see wisconsindmv.gov/specialgroupreview), the group must maintain 500 valid special plates registrations after three years, or DMV will discontinue issuing the plates.

There are currently 625,354 sponsored special license plates on Wisconsin’s roads.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

Mentioned in This Press Release

Recent Press Releases by Wisconsin Department of Transportation

WisDOT honors Wisconsin State Patrol staff for exceptional service

39 awards presented at Wisconsin State Patrol’s annual Awards Ceremony

Focus on the road ahead to keep Adopt-A-Highway volunteers safe

Nearly 15,000 people helped clean Wisconsin roads last year

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us