UScellular and Summerfest are Creating Connections with New “US Mode” Lounge

MILWAUKEE (June 7, 2023) – Summerfest presented by American Family Insurance and UScellular are thrilled to announce its new “US Mode” lounge debuting during Summerfest’s 55th anniversary music festival. US Mode, created by UScellular, is an effort to help smartphone users across the country reset their relationship with their technology by better utilizing customizable native focus settings on their smartphones. The US Mode Lounge is designed to foster meaningful connections and promote healthier digital habits through a range of interactive activities and opportunities to relax and recharge in a vibrant and inviting atmosphere.

The new US Mode Lounge will be located at the UScellular Connection Stage at Summerfest. Lounge area amenities include:

• Selfie-less Station: Immersive photo pods create the perfect backdrop to commemorate the fun without the distraction of technology. One of UScellular’s photographers will capture the perfect moment, so Summerfest guests can just enjoy.
• Digital Pledge Board: Guests will have the chance to sign a large digital pledge board, where they can commit to healthier digital habits. By pledging to prioritize real-life connections over digital distractions, participants can actively contribute to creating a more mindful and fulfilling festival experience. Pledges from the day will be displayed on the screens at the UScellular Connection Stage at Summerfest.
• US Mode Activation: Company associates will be present in the lounge to assist guests in activating “US Mode” on their smartphones at various times throughout the festival. Ambassadors will provide guidance and facilitate activities that encourage social interaction, helping attendees forge new connections and foster a sense of community throughout the event.
• Relaxation Zone: Take a break from the summer heat and unwind in comfortable seating areas, complete with large shades to provide relief from the sun. Whether engaging in conversation or simply taking a moment to relax, UScellular’s US Mode lounge offers the perfect oasis to rejuvenate during the festival.
• Giveaway: Upon entering the lounge, guests will be entered into a giveaway for a chance to win a dream vacation valued at $20,000. This exciting opportunity adds an extra element of anticipation and reward to the festival experience.

“We are excited for Summerfest 55 where we have the opportunity to inspire festivalgoers to embrace the magic of the moment and forge real-life connections by putting their phones down. In a world that is increasingly interconnected through technology, we believe in the power of disconnecting to truly connect,” says Marlon Bailey, director of sales for UScellular in Wisconsin. “By encouraging attendees to put down their phones and immerse themselves in the music and the vibrant festival atmosphere, we hope to create an environment where meaningful connections are formed and cherished memories are made.”

UScellular recognizes that not every moment can be free from technology, and to help attendees stay connected when needed, UScellular has provided multiple charging stations around the festival grounds and a charging garden near the UScellular Connection Stage. These convenient amenities will keep devices powered up, allowing guests to stay safe and connected without worrying about battery life.

The music continues, with headliners at the UScellular Connection Stage with iHeart Media including Three 6 Mafia, Noah Kahan, Coi Leray, 80’s music with Wang Chung, Jesus Jones, A Flock of Seagulls, Tyler Hubbard and many others.  For the complete lineup go to Summerfest.com

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic.  Summerfest 2023 is June 22-24, June 29-July 1, and July 6-8.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has pledged to provide hotspots and service to help up to 50,000 youth connect to reliable internet. Additionally, UScellular has price protected all of its plans, promising not to increase prices through at least the end of 2024. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.