BBB Tip: Back to school shopping for tech supplies

Milwaukee, Wis. – Technology has become a permanent fixture of the education experience. After the crash course in educational technology that was the 2020 school year, teachers and students are increasingly confident in using technology for learning. Though its role in the classroom will continue to evolve, a precedent has been set – technology is now a critical component of education.

Market research firm Deloitte details how educational shifts influence consumer shopping habits, “Digital learning tools are replacing traditional school supplies, driving tech sales up 37% YoY.” As families begin to invest in reliable technology, BBB® advises shoppers to beware of scammers who could spoil your hopes for academic success.

Data shows that consumers are not only planning to make more technology purchases but also using digital technology to make those purchases. Deloitte research indicates that nearly half of consumers want to shop online for technology purchases. Plus, consumers say quality and price are the top two factors driving their purchase decisions.

However, shortages of essential supplies like computer chips may limit the options available to shoppers. Together, these trends put consumers in a risky position – where they need products but can’t find them available from trustworthy sellers. In times like these, scams are increasingly likely.

Scammers may target shoppers with phony deals, enticing ads and attractive but fake websites. To ensure you don’t fall prey to a scam, savvy online shopping is a must.

BBB offers these tips for buying tech products ahead of the new school year:

• Shop with familiar retailers. Laptops, tablets or other tech accessories can be a significant investment. Shop with businesses you know and trust to ensure you’re getting a quality product and good customer service.
• Don’t buy from impostors. Fraudsters may use the name, logo and other characteristics of brands you trust. Closely examine the website to verify that they are who they say they are.
• Approach low prices with caution. Low prices and short-term sales could signal you’ve encountered a scam. If the price seems too good to be true, it probably is.
• Some companies rarely offer sales. Do more research if a company that rarely discounts products offers a huge sale. The products may be used or refurbished, or it could be a fake website.
• Know what you’re shopping for. Set a budget, identify what capabilities will benefit your student and compare your options. Then, shop around for a reliable seller. Researching the best product for your needs will help you avoid scams and buyer’s remorse.
• Ensure you know who the seller is. Some big box retailers allow third-party sellers to list items on their site, and those items can be hard to distinguish from the rest. Read all the fine print to ensure you’re comfortable with the seller.
• Finish your shopping early. Supply shortages are possible, especially as many consumers begin shopping for the same products. Do your shopping now to avoid paying higher prices or falling victim to a scam.

Learn more about avoiding scams when shopping online: BBB Tip: Smart Shopping Online.

Get your school year off to a strong start with BBB’s Back-to-School Shopping Tips.

Report scams at BBB.org/ScamTracker.

For an online version click here

For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.

ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.