Giving Tuesday – 5 Tips to Help Donors Give Wisely
Milwaukee, Wis. – From collection kettles to toy drives to end-of-the-year tax deductions, the spirit of the holidays means giving to favorite causes and to those less fortunate. American charities receive one-third of their annual donations during the holiday season.
With that in mind, several charities started Giving Tuesday to follow the busy shopping weekend after Thanksgiving (Black Friday, Small Business Saturday and Cyber Monday). Giving Tuesday falls on December 3 in 2019.
BBB Wise Giving Alliance urges donors to research charities before giving to ensure that their generous contributions are going to trustworthy organizations. BBB WGA evaluations give donors insight into charity trustworthiness so that their hard-earned dollars go to charities that operate ethically.
BBB WGA is sharing five tips to help donors give wisely and make the most of their generosity this holiday season:
- Watch out for name similarities. When charities seek support for the same cause, their names are often similar. Before you give, be sure you have the exact name of the charity to avoid a case of mistaken identity.
- Avoid on-the-spot donation decisions from unfamiliar organizations. The holidays bring a higher frequency of donation requests outside public locations. Don’t succumb to pressure to make an immediate giving decision. Responsible organizations will welcome your gift tomorrow as much as they do today.
- Be wary of emotional appeals. Marketers have been known to exploit the holidays to make emotional pleas to donors. Always research to verify that your selected charity operates ethically.
- Avoid charities that don’t disclose. Although participation is voluntary, charities that don’t disclose any of the requested information to BBB WGA raise a critical red flag for donors. Visit Give.org to find out if your selected charity is nondisclosure.
- Rely on standards-based evaluations. Charities can demonstrate they are trustworthy by agreeing to in-depth evaluations such as the 20 BBB Standards for Charity Accountability. Get free access to charity reports at Give.org.
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ABOUT BBB WISE GIVING ALLIANCE
BBB Wise Giving Alliance (BBB WGA) is a standards-based charity evaluator that seeks to verify the trustworthiness of nationally-soliciting charities by completing rigorous evaluations based on 20 holistic standards that address charity governance, effectiveness reporting, finances, fundraising, appeal accuracy, and other issues. National charity reports are produced by the BBB WGA and local charity reports are produced by local Better Business Bureaus – all reports are available at Give.org.
For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.
ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2018, people turned to BBB more than 173 million times for BBB Business Profiles on more than 5.4 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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