New Women-Owned Business Aims to Reshape History

Alaina Landi and Courtney Dorothy Jane. Photo courtesy of Victress Vibes.

MILWAUKEE, WI–October, 2019 — Two Milwaukee-based entrepreneurs, Alaina Landi and Courtney Dorothy Jane, launched Victress Vibes, a sustainable clothing company dedicated to spreading women’s stories to reshape and celebrate our collective history, and tip the needle towards equality. The iFundWomen Campaign launched October 2nd and will run through the entire month with exclusive pricing on all items.

Each design is inspired by a real woman – in history, or of today – and is hand printed on sustainable clothing. Each piece is accompanied by a QR code that leads directly to the story behind the woman and the inspiration behind the design. Victress Vibes will spotlight various women throughout the year. The first round of women features Yayoi Kusama, a world-renowned Japanese artist, and Dolores Huerta, a Mexican-American social justice warrior who co-founded the United Farm Workers union.

“We’re incredibly excited to be able to do everything we love for a mission that we see as vital in propelling the conversation of gender equality,” Landi said. “We’re literally providing conversation starters in the form of sustainable, ethical clothing,” says Landi.

For the cofounders, Victress Vibes is more than just a business. They aim to make it a movement to spread #victressvibes. They’ll do this by crowdsourcing stories and giving back.

“Our goal is to get people talking more about the women we feature and in their own lives,” Jane said. “Then we’ll pay it forward by donating 5% of each purchase to organizations that support women and girls in STEM, Art or Business.”

For more on Victress Vibes, visit victressvibes.com.

About Victress Vibes:

Making women’s stories more visible is our ultimate mission. In achieving this, we are guided by three principles: Accessibility, Sustainability, and Giving Back. We make designs inspired by women in history and hand print them on sustainable clothing. We see clothing as one of the most visible ways to share stories. From our suppliers to our process, we are committed to being sustainable in the creation of our clothes. In order to keep spreading #victressvibes, we donate 5% of every purchase to organizations that support women and girls in STEM, Art, and Business.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.