Food Truck Park Planned For Vacant Southside Lot

2137 W. Greenfield Ave. Photo taken June 3, 2026 by Sophie Bolich.

A grassy lot in the Muskego Way neighborhood could soon become a local hub for food, drinks and socialization. El Toro Properties LLC has purchased the 0.74-acre property at 2137 W. Greenfield Ave. as the site for a proposed food truck park.

Restaurateur Toribio Perez Martinez is behind the venture, bringing years of restaurant and food truck experience from Taqueria El Toro, which he operates at several locations throughout the Milwaukee area and in Lomira, Wisconsin.

The southside project remains in its earliest stages as Perez Martinez, working with architecture firm BMR Design Group, seeks city approval to construct a new building on the fenced-in lot.

A building previously stood on the northwest corner of the site but has since been demolished. Its former tenant, Milwaukee Christian Center — now known as Milwaukee Community Crossroads — relocated in 2013.

Construction documents do not indicate where on the property the new building would be constructed.

As of early June, the lot remained largely empty, save for a handful of wooden picnic tables shielded from sun and rain by pop-up canopies. A promotional sign for El Toro’s al pastor tacos is attached to the chain-link fence.

The planned food truck park would join similar southside operations such as Zócalo Food Park and The Patio Food Truck Park. Two others are in progress on N. Humboldt Avenue and N. Water Street, while proposals for The Food Truck Park on Capitol Drive and Minka on the Near West Side never came to fruition.

Pending city approval, the latest project could support local food trucks affected by new restrictions on nighttime operating hours. Area Alderperson JoCasta Zamarripa has publicly praised the notion of additional food truck parks, referencing Zócalo’s success as both a business incubator and community gathering place.

Zamarripa and the late Alderman Jonathan Brostoff joined forces in 2023 to create a new regulatory framework limiting when and where food trucks can operate in designated zones throughout Downtown and in the Burnham Park neighborhood.

The Milwaukee Common Council approved further restrictions earlier this year, passing legislation to push downtown food truck curfews from 1 a.m. to 10 p.m. and Burnham Park curfews to 11 p.m. The ordinance is currently blocked pending the outcome of a lawsuit challenging the restrictions.

The Greenfield Avenue project has not yet announced its proposed hours of operation. Perez Martinez did not respond to a request for comment by the time of publication.

Existing members must be signed in to see the interactive map. Sign in.