New Hotel Hints At Potential of Deer District
The Trade could be a key connecting piece between Fiserv Forum and Downtown, activating forlorn W. Juneau Ave.
The Trade could be a key connecting piece between Fiserv Forum and Downtown, activating forlorn W. Juneau Ave. Back to the full article.
This article led me on a journey of consideration regarding the Deer District over the past day:
– Boy, has the Park East Freeway come a long way since the the state first removed designation of the right of way in the 90s that led to the development of the East Pointe neighborhood. (I remember all that vacant land. Also, the ridiculous protestations and mayoral run of George Watts. http://www.preservenet.com/freeways/FreewaysParkEast.html )
– The hotel renderings and photos showing The Trade hotel on one side and Fiserv Forum excite me for two reasons: The plan for replacing the freeway respects the grid and hug the street, and The Trade will be gorgeous shades of brown and copper. The Eppstein Uhen renderings show a lot of white and glass renderings which, while fine, are ubiquitous. Building a new neighborhood with a bit of a unique aesthetic would really be something. Notable without belaboring it.
– I appreciate that most of the buildings fall squarely in the 5-13 story “mid-rise” level. It lends a more human scale to the District. (Imagine cutting a 333 N. Water Street apartment project in the Third Ward into three pieces and covering three Deer District blocks with them.) And, I appreciate how the proposed above-ground parking on several blocks is “hidden” as discreetly as possible between other uses. About as good as it gets without going underground. If you look carefully at the renderings, you can see they include other very narrow residential buildings like the Five-Fifty Ultra Lofts that camouflage parking. Nice approach.
– The new home of the Milwaukee Public Museum, by owning the far edge of downtown and the northeast corner of the Deer District benefits the Bucks much more than it does the Museum. I hope the Museum go something out of having this location foisted on it.