Graham Kilmer
Plats and Parcels

The Expanding Empire of Josh Jeffers

And why the curious contractor switcheroo for The Couture?

By - Apr 1st, 2018 03:48 pm

And why the curious contractor switcheroo for The Couture? Back to the full article.

Photos - Page 2

4 thoughts on “Plats and Parcels: The Expanding Empire of Josh Jeffers”

  1. MidnightSon says:

    Regarding The Couture, the big elephant in the room is that downtown Milwaukee’s high-end apartment market has softened, especially with quick construction of 7Seventy7 and given cancellation of the Mandel Group’s cancellation of its luxury apartment tower on the Lower East Side.

    While I hope it doesn’t happen, I wouldn’t be surprised is The Couture is “value engineered” during construction, even to the extent of cutting floors.

  2. KRalph says:

    Not a bad suggestion to eliminate some floors in this monster on the lake.
    Taking 10 floors off would be a good start.

  3. trevelyan says:

    Unfortunately it doesn’t work that way. Above a certain height level (5-6 stories), it makes more sense for the developer to churn out as many floors as possible to spread out the fixed costs to make the overall economics work. Lopping out 10 floors could likely be a deal killer for the Couture.

  4. MidnightSon says:

    Thanks, trevelyan. Totally understand that. We’ll see what happens as the market at the luxury level continues to saturate.

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