Jeramey Jannene
Milwaukee Film Festival


What did that sign on Interstate 94 actually mean?

By - Sep 29th, 2017 10:21 pm
Manlife. Image from Milwaukee Film Festival.

Manlife. Image from Milwaukee Film Festival.

Study Natural Law. Most Wisconsinites don’t know what the phrase means, but many have encountered it while driving near the Illinois border. For years a large sign advertised the University of Lawsonomy and another encouraged drivers to study natural law. What did they mean? The documentary Manlife, directed by Milwaukeean Ryan Sarnowski, explores the man behind the signs and what they all mean.

See showtimes, buy tickets and learn more


Milwaukee Film Says…

Anyone driving on I-94 in years past couldn’t help but notice the barn with “Study Natural Law” plastered on its side and wonder what it meant. The riveting Manlife shows us truth is stranger than fiction. The barn speaks of the life’s work of Alfred Lawson: baseball player, inventor of the airliner, and creator of an economic/spiritual/philosophical movement known as Lawsonomy. But equally fascinating is the story of the man who has singlehandedly kept Lawsonomy alive for decades: Merle Hayden, Lawson’s last crusader and a man apart in the modern world.


  • Saturday, September 30th – Oriental Theatre – 1:45 p.m. – Buy Tickets
  • Tuesday, October 3rd – Times Cinema – 6:30 p.m. – Buy Tickets
  • Thursday, October 12th – Oriental Theatre – 1:00 p.m. – Buy Tickets

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us