The Wheeler & Wilson Emporium, 1870s
The company manufactured sewing machines, and this was the interior of its Downtown store.
Last week’s column showed the exterior of the Wheeler & Wilson store just after a major snowstorm in 1871. This is a rare view of the interior of the store. While its exterior was very modest, inside the store customers encountered a rather impressive emporium for its day. Note the fine woodwork, especially the grand stairway. The gas chandelier is also rather grand.
Jeff Beutner is a collector of photographs, postcards and stereoviews of old Milwaukee. This column features these images, with historical commentary by Beutner.