Alterra Going International
Alterra Coffee, through a partnership with Mars Drinks, will now be available worldwide for the Mars FLAVIA single-serve system. Mars purchased the global rights to the Alterra brand and will market and produce the single-serve coffee. Alterra will remain a local, independent company that Milwaukeeans have come to know and love, and plans to continue to expand in Wisconsin and Illinois.
“Milwaukee can be proud that Mars wants to share the Alterra experience with the world,” said Fowler. “They traveled the globe looking for a great cup of coffee, and they found it right here in Milwaukee. Mars saw what makes Alterra special – that we source, roast and serve a high quality coffee in a setting that reflects our artisanal heritage, unpretentious roots and strong work ethic.”
This builds on the already good news that Alterra gained approval for their Bay View expansion, and will continue to grow in Milwaukee. Alterra Coffee certainly isn’t the evil big business that some claim it to be, even with this deal.
Same great local coffee shops, now with worldwide brand recognition. Great to see a Milwaukee firm growing internationally.