This week on the podcast, Mark Metcalf meets Jack Covert and Todd Sattersten, CEO and President, respectively, of 800-CEO-READ, a local company that sells business books and promotes great ideas. (We think THEY’RE a great idea!)
Jack and Todd are also co-authors of The 100 Best Business Books of All Time: What They Say, Why They Matter and How They Can Help You. Mark, Jack and Todd discuss the process of writing and publishing a book, from the seed of an idea to making a pitch to submitting P&L statements to your publisher and considering design.
Jack and Todd also talk about the future of books as we know them: how Amazon’s Kindle will change the game, whether or not anyone will be able to compete with the Kindle and what will happen to books on paper.
It’s a very special edition of Backstage with Mark Metcalf and the second in our two-part series on local booksellers. Hear Mark’s interview with Carol Grossmeyer, owner of Schwartz Books and 800-CEO-READ, here.
Backstage with Mark Metcalf is produced with WMSE 91.7 FM at the beautiful downtown studio of the Milwaukee School of Engineering. Tell your friends, and if you’d like to get in on some sweet podcast action (should we interview you? Do you know someone who has a great story to tell?), by all means, send us an email.