The Apples in Stereo

By - Feb 1st, 2007 02:52 pm

As any negative nabob can tell you (and in fact is telling you right now), it’s extremely difficult to favor the pop – or pop!, onomatopoeically speaking – in pop-rock without coming across as a chirpy Pollyanna. Even the Apples in Stereo, for all their honest effervescence, have periodically seemed like the token frown-upside-down representatives inside the Elephant 6 collective.

Apples leader Robert Schneider has often overcome such perceptions with pure conviction. And New Magnetic Wonder, the band’s first full-length since 2002’s The Velocity of Sound, layers a considerable amount of ambition atop Schneider’s foundation of belief.

Actually, New Magnetic Wonder layers a lot of layers: the opening two tracks, “Can You Feel It?” and “Skyway,” quite un-ironically recall the massive, colorful edifices once erected by ELO and Queen. (There are even a few guitar figures reminiscent of Brian May’s overheated parts on the Flash Gordon soundtrack.) Various effects and exotic and/or vintage instruments reinforce the hugeness.

Yet Schneider’s ever-youthful voice and childlike romanticism temper the grandeur, and a song like “Sun Is Out” is as charmingly ramshackle as one of The Beatles’ looser offerings. A generous handful of light interludes, including Mellotron samples and the accurately titled “Vocoder Ba Ba” also help to erase the threat of grandiloquence.

The only sad thing about this album is that it marks longtime member Hilarie Sidney’s departure to devote full attention to her band, The High Water Marks, although her positive glow shines with “Sunndal Song” and “Sunday Sounds.” Otherwise, New Magnetic Wonder brims with joy. While it’s playing, the world actually looks brighter. VS

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us