Visit Milwaukee
Press Release

Play High-Tech Hide and Seek With Milwaukee’s Neighborhoods

VISIT Milwaukee Debuts New Geocaching GeoTour of the City

By - May 7th, 2013 09:16 am

Milwaukee – May 7, 2013 – If it’s been a while since you last played a game of hide and seek, VISIT Milwaukee is out to remind you how much fun it is. Only this time, you’ll be playing with an entire city.

Today VISIT Milwaukee is launching a high-tech treasure hunt highlighting Milwaukee’s neighborhoods through a new geocaching GeoTour called “Discover Milwaukee’s Neighborhoods.” More than 5 million people around the world participate in this real-world, outdoor game using GPS-enabled devices to locate geocaches (containers). Now VISIT Milwaukee is taking advantage of the trend as an innovative way for visitors – and locals – to visit and learn more about 15 neighborhoods across the metro area.

The launch of the GeoTour coincides with National Tourism Week, which recognizes travel and tourism as one of America’s largest and most powerful industries. According to The Economic Impact of Tourism in Wisconsin, an annual tourism economic impact study commissioned by the state and conducted by Tourism Economics, total business sales related to tourism in Milwaukee County, the largest tourism economy in the state, were estimated at $2.9 billion in 2012, representing an increase of 4.16 percent over the previous year. Tourism-supported full-time jobs within Milwaukee County increased to 29,992, up 1.34 percent from 2011.

The “Discover Milwaukee’s Neighborhoods” GeoTour takes participants on a trek to 15 of Milwaukee’s neighborhoods, from the stunning Lake Michigan shoreline, through green space galore in our award-winning Milwaukee County Parks, past downtown skyscrapers and along character-filled streets. The Tour is designed to move participants around the city and help them discover more of the greater Milwaukee area’s attractions along the way.

On May 7, 2013, the first five people to find each geocache will be awarded with a “Meet the Neighborhood” package. The package includes prizes from businesses in the area in which they discovered the geocache, as well as an official “Discover Milwaukee’s Neighborhoods” T-shirt. Participants may also choose to complete the entire GeoTour to receive a custom, limited-edition “Discover Milwaukee’s Neighborhoods” GeoCoin, a popular item in the geocaching game.

For more information on “Discover Milwaukee’s’ Neighborhoods” GeoTour, including history and fun facts about the neighborhoods in the program, go to VISIT Milwaukee’s Geocache webpage.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012 and supported more than 48,000 local jobs. The City of Wauwatosa, Delta Air Lines, Inc., Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

Press Releases by Visit Milwaukee

Visit Milwaukee

Women in Travel Summit 2017 Coming to Milwaukee in April

500 travel bloggers, influencers, and industry members will be exploring the city

Visit Milwaukee

VISIT Milwaukee selects Hanson Dodge for website redevelopment

The project will completely reinvent VISIT Milwaukee’s website from the ground up.

Visit Milwaukee

Anime Milwaukee Celebrates 10th Anniversary

Event to welcome 10,000 attendees Feb. 17-19

Visit Milwaukee

Midwinter Gaming Convention Jan 12-15

Hilton Milwaukee City Center to host

Visit Milwaukee

VISIT Milwaukee turns 50

Incorporated as the Milwaukee Convention & Visitors Bureau on January 6, 1967.

Visit Milwaukee

VISIT Milwaukee awarded top marketing honors

VISIT Milwaukee has been awarded four 2016 MarCom Awards.

See More Releases