Press Release
Press Release

Lift Bridge Brewing Co. Announces Expansion of Distribution in Wisconsin

Lift Bridge offers a variety of fine craft beer.

By - Aug 9th, 2017 12:11 pm

STILLWATER, Minn. – Lift Bridge Brewing Company, Stillwater’s first craft brewery since Prohibition, has announced that it will further expand distribution in Wisconsin. Lift Bridge beer will now be available throughout most of the state, including Madison and Milwaukee.

Lift Bridge Brewing Company began in a one-car garage in Stillwater, MN. Located on the border of Minnesota and Wisconsin, Stillwater’s iconic lift bridge connects the two states, serving as the inspiration behind the craft brewery’s name and the natural connection between the neighboring states.

Lift Bridge began selling their beer in Western Wisconsin in January 2010. After seven years of spectacular growth, the team decided to expand and began a relationship with Wisconsin Distributors – a leading beverage distributor in Wisconsin – in its territories across the rest of the state. This will serve as the first new territory expansion for Lift Bridge in five years despite 600% growth in the brand’s existing territories.

Lift Bridge offers a variety of fine craft beer, from its flagship brews, – Farm Girl Saison® and Hop Dish IPA® – to its seasonal releases and collaborations. In 2016, Lift Bridge announced several new collaborations and creative releases, proving that the brew team is dedicated to staying on the cutting edge of all things craft beer.

“As we continue to expand, we are constantly thinking of new and creative ways to approach our business,” said Brad Glynn, co-founder and COO of Lift Bridge. “Wisconsin is a natural next step for us, and we’re excited to bring our high quality beer to these markets.”

“We are excited to help welcome the wonderful people and beers from Lift Bridge to Southern Wisconsin,” said John Campbell, Sales Manager at Wisconsin Distributors.

Lift Bridge can be found in Eastern North Dakota and across Minnesota. To learn more about Lift Bridge and upcoming news, visit www.liftbridgebrewery.com.

About Lift Bridge Brewing Company

Lift Bridge Brewing Company creates quality craft beers that supply adults with what they need to slow down and enjoy life. Through every can, bottle or tap pull, Lift Bridge wants drinkers to taste: the history of Stillwater, the pride and fun the company has in its creation and the uncompromising natural ingredients used during the brewing process. Ultimately, the company hopes to provide consumers with an experience that makes them proud to call themselves a “beer drinker.”  Log on to www.liftbridgebrewery.com or follow the company on Facebook and Twitter for more information.

About Wisconsin Distributors

Wisconsin Distributors serves 30 counties in Southern Wisconsin with 2 warehouses located in Sun Prairie and Appleton.

The McCormick Family started in Spring Green, WI in 1986 purchasing McCarville Distributing of Spring Green and Mergen Wholesale in Prairie Du Chien.  In 2000, they established a majority interest in Wisconsin Distributors.  In 2002 Wisconsin Distributors built a new warehouse based in Sun Prairie, where we are headquartered at.  In 2006, Wisconsin Distributors purchased Tri-County Distributors in Appleton. In 2017 Wisconsin Distributors purchased River City Distributing of Watertown growing their footprint to 30 counties. With the acquisition of River City, Wisconsin Distributors added several of the finest craft and import breweries to their portfolio.

We distribute domestic, craft and import beers along with craft soda. Some of our most popular brands include Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, One Barrel Brewing Company, O’So Brewing Company, Door County Brewing Company, Tyranena, Bear Republic, Potosi Brewing Company, Stella Artois, Krombacher, Abita, Mobcraft, D&V International, Vintage Brewing Company, Spaten, Labatt. For a complete list of products we distribute click here.

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