VISIT Milwaukee Launches MKE Toolkit
“Selling Milwaukee” Made Easy for Local Businesses
Local businesses will gain fresh inspiration and answers to the question “Why Milwaukee?” from VISIT Milwaukee’s recently launched comprehensive online MKE Toolkit. The toolkit provides key resources to all companies, organizations and educational institutions in the community for their business purposes.
In response to feedback from its corporate partners, VISIT Milwaukee created a toolkit that provides a one-stop-shop of information which can be used to “sell Milwaukee” for purposes of corporate talent recruitment and retention, marketing strategies and corporate conference planning.
According to VISIT Milwaukee President & CEO Paul Upchurch, “The Greater Milwaukee area is a vibrant region that combines major amenities like dining, nightlife, arts and natural beauty. Easy, affordable and fun, Milwaukee is a great place to live and work. This toolkit provides everything needed to show off our community as a great destination, which contributes to the bottom line of local businesses.”
The toolkit features a sampling of city stats and fact sheets, keywords, prepared copy descriptions, maps and guides. Online resources including event calendars, a full range of downloadable images, videos and b-roll, suggested itineraries, and links to DearMKE films and social media channels.
“As the city’s destination marketing organization, we have many resources for promoting Milwaukee to tourists and convention planners. We created the MKE Toolkit to share these resources with area businesses that can leverage the materials for their own business purposes,” said Upchurch.
The MKE Toolkit can be accessed on the VISIT Milwaukee website here.
About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.
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Knuth comes to VISIT Milwaukee from Kapco but spent the majority of his career working for the BMO Harris Bradley Center.