The Avett Brothers at BMO Pavilion on Thursday, June 26 during Summerfest

MILWAUKEE, WI (November 11, 2024) – Summerfest presented by American Family Insurance is excited to announce The Avett Brothers as the headliner for the BMO Pavilion with Miller Lite on Thursday, June 26, 2025. This is the first of nine headlining artists to be announced at the BMO Pavilion during Summerfest.

Tickets for reserved seating will go on sale this Friday, November 15 at 10:00 a.m. via Summerfest.com, Ticketmaster.com, or in person at the Summerfest Box Office, and includes admission to Summerfest the day of the performance.

Concerts at the BMO Pavilion during Summerfest will once again offer seating options for all evening headlining performances.  Fans will have the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis on the day of the show with a Summerfest ticket*.

For more information visit Summerfest.com

*Summerfest 2025 general admission, 3-day, and 9-day USceullar™ Power Passes will be on sale soon.

About The Avett Brothers

Three-time GRAMMY Award nominees The Avett Brothers made mainstream waves with their critically acclaimed 2009 major label debut, I and Love and You. In 2012, The Carpenter hit #4 on the Billboard 200, followed by Magpie and the Dandelion in 2013, which debuted at #5 on the Billboard 200. The 2017 documentary May It Last: A Portrait of The Avett Brothers (co-directed by Judd Apatow and Michael Bonfiglio) chronicles the process of writing 2016’s True Sadness, which debuted at #1 on Billboard’s Top Albums, #1 on Rock Albums, #3 on the Billboard 200, and scored two Grammy nominations. The film was released theatrically and on HBO to rave reviews and is available on DVD/BluRay/VOD. In 2019, the band released their tenth studio album Closer Than Together featuring the single “High Steppin’” which reached #1 on the Americana Radio Singles Chart. The Third Gleam came out amidst the COVID-19 pandemic and debuted at #1 on Billboard’s Americana/Folk Albums, #1 Rock Albums, #1 Vinyl Albums, and the single “Victory” hit #1 on the Americana Radio Singles Chart. This year saw the release of The Avett Brothers, an album that is as much untitled as it is self-titled: a collection of songs that revealed themselves naturally over time. The Avett Brothers have been inducted into the North Carolina Music Hall of Fame and recently earned a Lifetime Achievement Award from the Americana Music Association. They are currently on tour throughout the U.S. and are looking forward to the Broadway debut this fall of Swept Away, a musical inspired by & featuring the music of The Avett Brothers.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025.  For more details, visit Summerfest.com, or follow us on social media @Summerfest on Facebook, Instagram, X, and TikTok.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public.

About BMO Financial Group

BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.4 trillion as of July 31, 2024. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

Note: All performers and show times are subject to change.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.