Summerfest and BMO Spotlight Six Small Businesses, BMO Client Perks, and Rockstar Lineup at BMO Pavilion
MILWAUKEE, WI – Summerfest presented by American Family Insurance and BMO are once again partnering to spotlight local entrepreneurs, offer exclusive perks to BMO clients, and host an exciting lineup of performers at the BMO Pavilion.
This year, six local businesses have been selected for the BMO Small Business Spotlight, with one brand being featured in the on-site Summerfest Store during the festival. These six businesses will each participate with a vending space at Summerfest with one of the vendors, Charm’d Earplugs™ debuting custom-designed Summerfest ear protection at the on-site Summerfest Store throughout the nine days of the festival.
BMO Small Business Spotlight
The BMO Small Business Spotlight program reflects BMO’s commitment to supporting traditionally underserved entrepreneurs through its partnership with Summerfest. Over the past six years, BMO has made meaningful investments to help small businesses grow and thrive and is proud to champion this year’s exceptional vendors.
Below are the 2026 BMO Small Business Spotlight vendors who will be featured at Summerfest:
- Blu Mountain Co – Handcrafted leather goods and headwear inspired by Milwaukee’s beer culture and local pride
- Celebrate You – Every candle is a whole vibe, hand-poured with luxurious fragrances and infused with crystals, herbs, and purpose
- Charm’d Earplugs™ – Women-owned brand based in Milwaukee, revolutionizing festival hearing protection with the industry’s first earplugs featuring charms visible outside the ear
- Howdy Hat Bar – Customizable trucker hats with patches, pins, and hat chains
- Legacy Creative – Custom apparel thoughtfully curated with one-of-a-kind designs – everything is intentional and story-driven
- Lionfish Jewelry – Woman-owned, sustainability-driven jewelry brand rooted in a love for the shoreline, transforming natural tumbled sea glass into one-of-a-kind wearable art
BMO Spotlight Studio
The BMO Spotlight Studio will bring the BMO Small Business Spotlight program to life through an interactive, fan-first experience. Showcasing this year’s featured entrepreneur, Charm’d Earplugs, the Studio will invite festivalgoers to engage directly with the brand by customizing limited-edition Charm’d x Summerfest earplug cases, while discovering the entrepreneurial journey behind founders Courtney and Kate Rodgers. The BMO Spotlight Studio will feature daily opportunities to win BMO Rockstar seats at the BMO Pavilion, creating a premium experience that blends hands-on interaction, storytelling, and surprise-and-delight moments.
BMO Perks at Summerfest
BMO clients can enjoy special benefits throughout the festival, including:
- 20% discount on official Summerfest merchandise when clients use a BMO card
- Access through the dedicated BMO Customer Gate, located just south of the South Gate
BMO Pavilion Lineup at Summerfest
During the three weekends of Summerfest, BMO is proud to host a wide variety of artists at the BMO Pavilion, including:
- June 18 – Charlie Wilson,Danny Boy
- June 19 – Styx, Ado Nova
- June 20 – David Lee Roth, Kirstie Kraus
- June 25 – Common, Gabriel Jacoby
- June 26 – Louis Tomlinson, The Aces
- June 27 – Russell Dickerson, Dylan Schneider
- July 2 – Ella Mai, Bren Joy
- July 3 – Stephen Marley with Buju Banton
- July 4 – Sam Barber, Preston Cooper
Concerts at the BMO Pavilion during Summerfest offer seating options for all evening headlining performances. Fans will have the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis on the day of the show. To purchase reserved seats and for more information, visit BMOPavilion.com.
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its incep-tion in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026. For the latest infor-mation, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recrea-tion to the public, through music and special events.
About BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.5 trillion as of April 30, 2026. Serving clients for more than 200 years, BMO provides a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services across Canada, the United States, and select markets globally. BMO is innovating for business value, by deploying and integrating human, digital and artificial intelligence to personalize client experiences, augment teams, and automate its business responsibly. Driven by its purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and stronger communities.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by Milwaukee World Festival, Inc.
