Share Your Heart by Playing Slots to Kick Off the Holiday Season

MILWAUKEE (Oct. 28, 2022) – When guests hit the jackpot this Black Friday, so will 20 area children’s charities. From 10 a.m. to 10 p.m. Nov. 25, Potawatomi Hotel & Casino will match the amount of every slot jackpot won – donating up to $500,000 to local children’s charities through its Heart of Canal Street program.

Since it began in 1994, Heart of Canal Street has distributed over $20 million to hundreds of local children’s charities.

After fundraising totals are determined, 20 applicant organizations that serve children will split these funds evenly. They will be chosen randomly during a celebration on Thursday, Dec. 15.

Southeastern Wisconsin children’s charities should visit paysbig.com/heart to learn more about the program and download the application. Completed applications must be postmarked by Wednesday, Nov. 16.

MORE ABOUT HEART OF CANAL STREET

Heart of Canal Street is Potawatomi Hotel & Casino’s signature community program that raises funds for children’s charities in southeast Wisconsin. The program has raised more than $20 million for hundreds of area organizations since 1994. It began as a way to carry on the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.