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Press Release

Northwestern Mutual Annual Meeting Draws 10,000 to Milwaukee Venues

Annual event for Milwaukee-based financial security company to pump about $12.9 million into local economy

By - Jul 21st, 2016 10:41 am

MILWAUKEE — July 21, 2016— Northwestern Mutual will hold its 136th Annual Meeting of the Association of Network Representatives in Milwaukee on July 23-27, 2016.  The event will draw 10,000 people from across the country, comprising members of Northwestern Mutual and their families. The company’s Annual Meeting will have an estimated economic impact of approximately $12.9 million* for the local economy and occupy about 13,800 hotel room nights.

“We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee.  “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area’s economy. We look forward to welcoming the thousands of attendees to Milwaukee and creating great experiences for them while they’re here.”

The company’s annual meeting is an opportunity for its employees and financial representatives to reflect on another strong year, as well as network, mentor peers, share ideas and engage in continuing education opportunities that help the company better serve its more than 4 million clients.

“We are continually focused on improving our relevance with clients, policyowners and potential clients,” said John E. Schlifske, Northwestern Mutual Chairman and CEO. “We know that many people suffer from a lack of financial planning throughout their life stages. Our financial professionals deliver a distinctive client experience through a high level of expertise and deep knowledge of financial planning that helps people see their whole financial picture and achieve financial security.”

Schlifske added that Northwestern Mutual also takes pride in showcasing Milwaukee, the company’s home for more than a century and a half, to its financial representatives and their families visiting from across the U.S.

Northwestern Mutual will be conducting events and seminars for its financial representatives at the Wisconsin Center, the BMO Harris Bradley Center and at metro hotels including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel and The Pfister Hotel. In addition, the company is hosting events at Discovery World and the Milwaukee County Zoo, and promoting area attractions to the financial representatives’ families, including the Milwaukee Art Museum, Betty Brinn Children’s Museum, the Milwaukee Public Museum and Daniel M. Soref National Geographic Dome Theater.

About Northwestern Mutual

Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years. Our financial representatives build relationships with clients through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With $238.5 billion in assets, $27.9 billion in revenues and more than $1.6 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.3 million people who rely on us for insurance and investment solutions, including life, disability income and long-term care insurance; annuities; trust services; mutual funds; and investment advisory products and services. Northwestern Mutual ranks 100 on the 2016 FORTUNE 500, and is recognized by FORTUNE as one of the “World’s Most Admired” life insurance companies in 2016.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI, and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disability income insurance, annuities, life insurance with long-term care benefits, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company (NMWMC), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC).

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

*Economic impact estimates direct and indirect expenditures based on the group’s projections and past history of the group.

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