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Press Release

Northwestern Mutual Annual Meeting brings more than 11,000 to Milwaukee

2019 event to have a $13.2 million impact on the local economy

By - Jul 18th, 2019 09:00 am

MILWAUKEE — (July 18, 2019) Milwaukee welcomes more than 11,000 visitors this weekend for Northwestern Mutual’s 139th Annual Meeting, which takes place July 20-23, 2019. The annual event for the company’s financial advisors and their families is expected to have an estimated economic impact of approximately $13.2 million for the local economy with a projected 12,000 hotel room nights.

“Northwestern Mutual is an excellent partner choosing Milwaukee for its Annual Meeting year after year,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “This is Milwaukee’s largest and one of the city’s most important annual conventions, and we’re excited to see their attendees experiencing all that Milwaukee has to offer.”

The Annual Meeting is an opportunity for Northwestern Mutual financial advisors from approximately 75 offices across the country to reflect on another strong year for the company and celebrate successes. Attendees participate in educational sessions to enhance how they provide financial security to their more than 4.5 million clients. Additionally, attendees will participate in social events such as networking mixers and a run/walk along the lakefront.

The company’s 2018 meeting was the last event in the now demolished Bradley Center, and Northwestern Mutual now has its Annual Meeting in the new Fiserv Forum arena for the first time. Northwestern Mutual conducts events and seminars at the Wisconsin Center, Fiserv Forum, the Deer District, and hotels such as the Hilton Milwaukee City Center, Hyatt Regency, and the Pfister Hotel. The company also hosts events at Henry Maier Festival Grounds, Pier Wisconsin, and the Milwaukee Art Museum.

About Northwestern Mutual

Northwestern Mutual has been helping families and businesses achieve financial security for more than 160 years. Through a distinctive, personalized planning approach, Northwestern Mutual combines the expertise of its financial advisors with a digital experience to help its clients navigate their financial lives every day. With $272.2 billion in assets, $28.5 billion in revenues, and $1.8 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.5 million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. The company manages $128 billion of investments owned by its clients and held or managed through its wealth management and investment services businesses. Northwestern Mutual ranks 111 on the 2019 FORTUNE 500 and is recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2019.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (securities), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (fiduciary and fee-based financial planning services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance).

About VISIT Milwaukee

VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community. VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit

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