Milwaukee Public Museum
Press Release

Museum Days Returns to Milwaukee

Visit the Greater Milwaukee area’s world-class cultural institutions at discounted prices Jan. 19-29

By - Jan 17th, 2023 07:39 am
Image courtesy of VISIT Milwaukee.

Image courtesy of VISIT Milwaukee.

MILWAUKEE (Jan. 17, 2023) – VISIT Milwaukee is excited to announce the return of Museum Days,  a campaign that seeks to drive visitation to nearly 30 of Milwaukee’s incredible museums January 19-29. The promotion entices out-of-town visitors to experience all that the city has to offer at competitive prices, while discovering a new museum or special exhibit. During Museum Days, participating museums offer either free or discounted admissions ranging from $1-15.

“Milwaukee’s art and cultural heritage, its ethnic diversity, and historic assets housed in our museums provide a rich sense of identity and pride that improves the quality of life for residents and overall experience for visitors,” says Peggy Williams-Smith, president and CEO. “We’re so proud to promote these institutions and we hope to introduce them to new visitors throughout the region.”

This year’s Museum Days promotion builds on the success of last year’s campaign, which drove increased visitation at museums throughout the area. The Jewish Museum Milwaukee reported a 70% increase in visitors during the campaign, and the Harley-Davidson Museum reported similar success.

Participating museums include:

VISIT Milwaukee is promoting Museum Days through paid search, digital advertising, and social media campaigns, in addition to influencer marketing. This year, VISIT Milwaukee collaborated with popular Chicago-area social media influencers @ontheroadwithjen and @mappingourtracks to promote the event to their audiences.

About VISIT Milwaukee
VISIT Milwaukee is a community asset that markets the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, which is undergoing a large-scale expansion slated for completion in 2024, and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit

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