Molson Coors Roll Out Stacked Lineup, New Bar, Specials, and More for Summerfest’s 55th Anniversary

MILWAUKEE, WI (June 8, 2023) –Summerfest presented by American Family Insurance and Molson Coors are excited to announce various experiences for fans during Summerfest’s 55th anniversary celebration.  From the great lineup at the Miller Lite Oasis to the new bar area Keg and Cask, new beverages including the special Summerfest 55^th anniversary beer, BOGO specials, and a daily Happy Hour to toast the 55^th Summerfest, there’s a lot on tap for fest-goers this year.

The Miller Lite Oasis headliners this year include GRYFFIN, SOFI TUKKER, Santa Fe Klan, Vance Joy, Joe Russo’s Almost Dead, Brett Young, Dylan Scott, The Pretty Reckless, Fleet Foxes, and more.

While listening to your favorite artist at the Miller Lite Oasis, be sure to stop in the Brewhouse to enjoy a cold beverage, play interactive games, and win prizes including front row passes.  Also, check out the Miller Lite merch shop to purchase Molson Coors branded swag.

The new Keg & Cask will make its debut during Summerfest, offering 12 beers on tap from Terrapin, Hop Valley, and Leinenkugel’s, as well as craft cocktails such as a Five Trail Sweet & Sour and Bourbon Rickey, utilizing Five Trail Whiskey and Barmen Bourbon. Also, patrons can enjoy the exclusive Summerfest 55^th Anniversary beer, while supplies last, on tap at Keg & Cask and three additional locations throughout the festival.

Buy One Get One (BOGO) specials or sampling will take place from 4:00 – 5:00 p.m. each day of Summerfest, on select Molson Coors products at select locations throughout the grounds.  Visit BOGO for more information.  (The BOGO offer will not be valid on June 29 during Throwback Thursday, when all beverages, excluding frozen drinks, specialty coffee drinks, and smoothies are 50% from noon to 6:00 p.m.)

Also taking place each day of Summerfest, in celebration of the festival’s 55^th anniversary, Summerfest 55 Happy Hour – fans can enjoy select Miller products including Miller Lite, Miller High Life, and Coors Light for $5.50 at select bars throughout the festival grounds.

For more information and the Miller Lite Oasis lineup visit Summerfest.com

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic.  Summerfest 2023 is June 22-24, June 29-July 1, and July 6-8.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.