Molson Coors, Pabst Theater Group and Milwaukee County Parks Announce Vivarium in the Park Concert Series
The FREE Concert Series Starts on July 31 at The Vine Humboldt Beer Garden
Molson Coors, Pabst Theater Group and Milwaukee County Parks are excited to finish Milwaukee’s summer strong with the Vivarium in the Park Concert Series. The FREE concert series will occur weekly on Wednesdays starting July 31 through August 28 at various beer gardens in Milwaukee parks (schedule below). The series celebrates Milwaukee’s historic beer gardens and encourages visitors to explore and enjoy the park system.
“The series is named after our newest venue on Milwaukee’s east side, Vivarium, a ‘place of life’ that’s rooted in the city and nurtures developing and local artists. With the help of our friends at Molson Coors and Milwaukee County Parks, we’re excited to continue showcasing incredible local talent while, at the same time, highlighting the beauty and accessibility of Milwaukee’s parks,” said Gary Witt, president & CEO of the Pabst Theater Group. “We’re incredibly lucky to have a park system that’s incorporated the city’s rich beer garden history into today’s cultural landscape, helping to drive all walks of life to Milwaukee’s gorgeous natural spaces.”
Below is the upcoming schedule of events. Each concert is from 6 p.m. – 8 p.m.:
- July 31 at The Vine Humboldt – Max and the Fellow Travelers
- August 7 at The Vine Humboldt – Ladybird
- August 14 at Whitnall Beer Garden – Social Cig
- August 21 at The Vine Humboldt – Old Pulp
- August 28 at South Shore Terrace – Jacob Slade
“We are thrilled to partner with the Pabst Theater Group and Milwaukee County Parks for the Vivarium in the Park Concert Series, celebrating the end of summer with Milwaukee’s finest: great parks, refreshing beer, beverages and good company,” said Alison Hanrahan, community affairs manager, Molson Coors. “Molson Coors is a strong supporter of the Milwaukee County Parks, highlighting their beauty and the role they play in strengthening community bonds in our hometown. We look forward to seeing Milwaukeeans enjoy these free concerts in the beer garden.”
“The collaboration with the Pabst Theater Group and Molson Coors for this free summer concert series is a wonderful opportunity to bring our community together,” added Guy Smith, executive director of the Milwaukee County Parks. “We are excited to offer a unique and enjoyable experience at our Beer Gardens, showcasing the best of local talent and the vibrant spirit of Milwaukee while you cool down with a refreshing beverage at your Milwaukee County Park Beer Gardens.”
For more information, visit pabsttheatergroup.com.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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