Milwaukee Film
Press Release

Milwaukee Film Hires Alida Harper Trocke to New Culture & Talent Director Role

Local nonprofit film organization brings new HR director on board as culture leader.

By - Jun 24th, 2021 01:20 pm
MILWAUKEE – Thursday, June 24, 2021 – Milwaukee Film announced on Thursday the hire of Alida Harper Trocke as the organization’s new culture & talent director. With over 25 years of professional experience working in a variety of industries from architectural design to nonprofits, Harper Trocke brings with her a wealth of HR knowledge and expertise.

In response to the global pandemic and social unrest, Milwaukee Film quickly identified a vital need to invest in its team of highly dedicated and talented professionals by creating a role which, in addition to traditional HR responsibilities, would also serve as a culture warrior within the organization. As a result, the culture & talent director role was established to further support the nonprofit’s mission, collaborative work ethic, plans for growth, and desire to invest in the well-being of its team members.

“It is our goal as an organization to continue increasing the investment into both our people and culture.” said Jonathan Jackson, CEO for Milwaukee Film. “The last two years have shown us the need for a culture leader, and we’re thrilled to have discovered Alida to help us on the path towards achieving our ambitious growth plans over the next few years.”  

A loyal Milwaukee Film member and midwestern movie watcher herself, Harper Trocke has experience in a variety of roles during her time in the corporate world, largely within the financial services sector, and during her years as an independent consultant. She earned her Bachelor of Arts from Eastern Illinois University and Master of Science in Human Resources from Loyola University – Chicago. A French major, she holds a certificate of business management from the Institut Commercial de Nancy in Nancy, France, and a certificate of French studies from the Université de Bourgogne, Dijon, France.

Outside of the office, Harper Trocke has a passion for taking part in the local community currently serving as a board member and HR committee chair for Siena Catholic Schools of Racine and as a community volunteer with Racine Women for Racial Justice.

More information about Harper Trocke’s background and experience is available here. To learn more about the Milwaukee Film staff visit


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Milwaukee Film Hires Alida Harper Trocke to New Culture & Talent Director Role

Local nonprofit film organization brings new HR director on board as culture leader.

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