Milwaukee Art Museum
Press Release

Milwaukee Art Museum offers free admission, late hours New Year’s Day thanks to Meijer Free First Fridays

Monthly free day and extended hours switch to Fridays in 2016

By - Dec 28th, 2015 01:16 pm

Milwaukee, Wis.—Visitors can enjoy the Milwaukee Art Museum for free on New Year’s Day, Friday, Jan. 1, thanks to Meijer Free First Fridays. This popular monthly event includes free admission to feature exhibitions Larry Sultan: Here and Home and Sam Francis: Master Printmaker, as well as the newly reopened Collection Galleries. The Museum will also be open late until 8 p.m., offering more time to explore, dine and shop.

January 1 marks the first day of the Museum’s new 2016 schedule: weekly late hours switch from Thursdays to Fridays, 10 a.m.‒8 p.m., and Meijer Free First Thursday is now Meijer Free First Friday, held the first Friday of every month.

The Museum Store will also be open until 8 p.m on Fridays, as will the Windhover Coffee and the new East End Wine Bar, serving a curated selection of wine, craft beer and European-style small plates in a picturesque setting overlooking Lake Michigan.

“There’s no better way to start a new year than with the gift of free admission to explore 2,500 fantastic works of art and the not-to-be-missed special exhibition Larry Sultan: Here and Home,” said Museum Director Daniel Keegan. “Thanks to our partners at Meijer, and our new schedule, it’s even easier to make the Milwaukee Art Museum a highlight of your weekend plans.”

“Meijer is pleased to provide an opportunity for the community to enjoy free admission to the Milwaukee Art Museum once a month,” Meijer Milwaukee Market Director Chris Hoffmann said. “We’re excited that the First Free Friday falls on New Year’s Day to allow even more families and their visitors to experience the Museum’s recent renovation and expansion.”

Since launching the partnership in July, the Museum and Meijer have welcomed nearly 20,000 visitors on the monthly free day.  Future Meijer Free First Friday dates include Feb. 5 and March 4.

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