Marcus® Hotels & Resorts to Curate New Hotel Concept Celebrating the Arts
Marcus is reinventing the 221-room InterContinental Milwaukee into a creatively bold independent arts hotel.
Milwaukee, Wis., January 16, 2018. . . . . Evoking the passion, power and purpose of Milwaukee’s flourishing arts scene, Marcus® Hotels & Resorts announced today that it is reinventing the 221-room InterContinental Milwaukee into a creatively bold independent arts hotel. Daring to blend impeccable hospitality with curated exhibits, contemporary installations and engrossing live performances, Milwaukee will soon be home to one of the country’s most immersive and inviting arts hotel experiences.
“The arts spark conversation and debate. The arts inspire and heal. They are part of our daily life, while also serving as an escape. And the arts bring people together, despite differing tastes, backgrounds and experiences,” said Greg Marcus, president and chief executive officer of The Marcus Corporation. “For generations, Milwaukee’s arts scene has been central to the city’s health, vibrancy and reputation as a culturally relevant home and destination. By reimagining this hotel’s place in our community, we aspire to serve as a welcoming, freeing space for those who wish to experience Milwaukee through an entirely different lens.”
Three key elements – the modern design of the hotel, its prime location in the heart of the city’s growing arts and entertainment district, and Milwaukee’s extraordinary creative community – will all come together to design an experience unlike any other. The curtain is expected to rise on the redesigned property in mid-2019, unveiling a hotel nestled within a dynamic, urban arts scene. Featuring collections and standalone pieces from international and local artists, both known and up-and-coming, the hotel will also serve as host to performing arts experiences. Building off the success of Marcus Hotels & Resorts’ ground-breaking Artist-in-Residence program at The Pfister Hotel, the property will also feature a similar working studio where guests can share in the evolution of each artist’s work up close and personal. Its on-site culinary destinations will celebrate local flavors and customs while creating a bite or sip that challenges tradition. And completing the experience, guests will not only be able to see and taste all that local artisans have to offer, but also touch and feel it through locally-procured products that celebrate our roots, and service that warmly envelops them from the moment they walk in the door.
“We have long held a deep-seated passion for how the arts enhance the vibrancy and interconnectedness of our communities,” concluded Marcus. “With this project, we saw a very special opportunity to push the envelope and create an entirely new concept that pays homage to the arts. Ultimately, our hope is that a visit or a stay at this hotel will inspire our guests to explore more of what’s possible and experience our community in a way that is more personal. So much so that when they leave, they are already planning their return to see what’s next.”
About Marcus Hotels & Resorts
Marcus® Hotels & Resorts is a nationally recognized hotel owner and management company and division of The Marcus Corporation (NYSE: MCS). It owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
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