Lowlands Group
Press Release

Lowlands Group Announces Return of Annual Kwaktoberfest Event

Monthlong celebration on Café Benelux rooftop with heated tents, live music, and exclusive bier

By - Oct 5th, 2020 12:48 pm
Café Benelux. Photo courtesy of Lowlands Group.

Café Benelux. Photo courtesy of Lowlands Group.

MILWAUKEE, Wis. – Oct. 5, 2020 – Lowlands Group today announced the return of its annual Kwaktoberfest celebration Oct. 7 through Nov. 15. Kwaktoberfest, a Belgian take on the German Oktoberfest, celebrates one of the most unique biers, Kwak, brewed by one of the most renowned Belgian brewers – Bosteels Brewery. In addition to exclusive bier offerings, the event on Café Benelux’s rooftop extends Milwaukee’s outdoor dining experience into fall with a rooftop bar, heated tents, socially distanced rooftop dining, live music, fall food specials, and exciting giveaways.

“Labor Day doesn’t have to be the end of eating and drinking outside. It’s a wonderful time to be outdoors, and we want to help people socialize safely this fall,” said Eric Wagner, Lowlands Group CEO. “We’re extending our Kwaktoberfest experience with over a month of live music Wednesday–Saturday and great bier all which can be enjoyed on our heated outdoor patios.”

Founded over 200 years ago in 1791, Brouwerij Bosteels is a historic Belgian brewery in its seventh generation of family ownership. The brewery is known for developing some of the world’s most beloved Belgian biers. Lowlands Group is bringing back Bosteels’ newest addition to their line-up, Count of Cristo, during Kwaktoberfest. Café Benelux launched Count of Cristo last fall as a worldwide exclusive and is the only location where this new bier is currently available.

“Bier afficionados are not going to want to miss this year’s Kwaktoberfest and the rare opportunity to try Count of Cristo,” said Wagner. “It’s a special bier and if I had to guess, I’d say our friends at Bosteels developed Count of Cristo with something grand in mind: to unseat the greatest bier in the world, currently Westveleteren 12. I think it’s that exceptionally good.”

Exclusive bier offerings during Kwaktoberfest include:

  • Count of Cristo – worldwide exclusive only available at Café Benelux
  • Kwak – the world’s most food-friendly Belgian amber in one of the world’s most unique bier glasses
  • Tripel Karmeliet – based on a 340-year-old recipe
  • DeuS Brut de Flanders – the real “champagne of biers” – this bier is NEVER available by the glass so take advantage!

The Café Benelux rooftop is open Wednesdays and Thursdays 4 p.m. to close, Fridays 3 p.m. to close, and Saturdays and Sundays 10 a.m. to close. Outdoor brunch is offered Saturdays and Sundays. For more information on Kwaktoberfest menus and music line-ups, visit cafebenelux.com.

About the Lowlands Group

Lowlands Group owns and operates eight restaurants in Wisconsin including Buckatabon Tavern & Supper Club, Café Benelux, Centraal Grand Café & Tappery, as well as Café Hollanders located on Downer Avenue, the Village in Wauwatosa, Hilldale in Madison, Mequon and Brookfield. Its European-inspired grand cafés feature from-scratch cooking and an impressive selection of Belgian beers. The company prides itself in its passion for cycling, bringing neighborhoods together and giving back to the community. More information can be found at lowlandsgroup.com.

The group also operates the Lowlands Brewing Collaborative; a celebration of beer culture that brings the world’s best brewers together to create unique beers available exclusively at the Lowlands Grand Cafés. Learn more at lowlandsbrewing.com.

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