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Press Release

LEGO® KidsFest to Welcome 1,000,000th Visitor in Milwaukee Oct 7-9

Milwaukee to celebrate record-breaking landmark

By - Oct 4th, 2016 05:06 pm
LEGO Kids Fest 2012

LEGO Kids Fest 2012

MILWAUKEE – October 4, 2016 – LEGO® KidsFest, the original and largest LEGO touring event, will welcome its 1,000,000th visitor at its upcoming show in Milwaukee running October 7 through 9 at the Wisconsin Center. Since 2009, LEGO KidsFest has made 40 tour stops across the United States (and one in Canada), averaging more than 25,000 delighted children of all ages at each visit.

LEGO KidsFest includes over three acres and countless LEGO bricks for kids to enjoy. Event Producer Christopher White says, “Our show has continued to grow and develop over the years with many new activities, like our NEXO Knights and Mixels build areas, and returning favorites such as The Big Brick Pile, Creation Nation, and so much more.”

Guests will be able to see and pose for selfies with life-size LEGO models of beloved characters including superheroes, breathtakingly realistic zoo animals, cartoon favorites, and intergalactic visitors.

LEGO models won’t be the only fun aspect of this historic visit.  DUPLO® and LEGO Juniors areas allow young builders to get in on the fun while digital interactive areas like WB Games’ LEGO Dimensions and LEGO City Studio allow older kids to immerse themselves in the virtual world with their favorite toy. Current LEGO favorites like Ninjago, NEXO Knights and Friends are represented in play areas, while the Challenge Zone, Art Gallery, and Monochrome Build areas allow for creative fun.  Brick Battle Zone and Race Ramps not only allow kids to create, but race against one another in friendly competition. With over two dozen distinct play areas and 4.5 hours of time during each session, there is plenty to see and enjoy.

The Milwaukee tour stop features Dan and Chris Steininger, two of only eight LEGO Master Builders in North America. In addition to being responsible for designing many of the awe-inspiring LEGO models on display, this fun father and son duo will join children in the Master Builder Lab, to teach them how to build stronger, taller, and more creatively with LEGO bricks.

LEGO toys and licensed merchandise will be available for families looking to expand their LEGO collection with an exciting new set or leave with a small souvenir.

The LEGO KidsFest Milwaukee schedule is as follows:

Friday, October 7th – 4pm to 8:30pm

Saturday, October 8th – 9:30am to 1:30pm AND 3pm to 7:30pm

Sunday, October 9th – 9:30am to 1:30pm AND 3pm to 7:30pm

Prices are $19 for Friday and the Sunday afternoon sessions.  Saturday morning and afternoon and the Sunday morning session are $22.  Sessions do sell out quickly, so advance purchase is highly recommended.  Sold out sessions will not have tickets available at the door.

For more information and tickets for the Milwaukee tour stop, as well as upcoming visits to Houston, Cleveland, and New England, visit .

Sponsors for the Milwaukee LEGO KidsFest include Cartoon Network, Connections Academy, DK Publishing, Connections Academy, Griffin Technologies, Play-Well TEKnologies, Santoki, State Farm, and WB Games.

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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