Joe Horning Ranked Among Most Powerful People in Residential Real Estate

BROOKFIELD, WIS. 一 Shorewest is proud to announce that their president, Joe Horning, has been included in the 2025 Swanepoel Power 200 (SP200) list at number 110. The SP200 is a ranking of the top real estate industry professionals in the country and features brokers, educators, advisors, tech and media personalities. Professionals who qualify for this list are selected from a database including over 3,000 industry leaders and are tested against various criteria, including decision making, tenure within their company, resources, initiatives and leadership amongst their peers.

“I am honored to once again be a member of the SP200,” said Joe Horning, President of Shorewest. “There are so many talented people on this list who have been trailblazers in the world of real estate for years, as well as plenty of new faces too. It is incredible to be a part of such a fantastic group again this year and I am incredibly humbled.”

Joe Horning is the third-generation leader of the family-owned brokerage Shorewest, where he leads a team of 800 agents in 29 offices throughout Wisconsin. He is on Upstream’s Board of Managers, has been president of the Metro MLS for Southeast Wisconsin and the Greater La Crosse Area since 2009 and in 2023, he was the chair of the Wisconsin Association of Realtors. This is his 4th year on the SP200 list.

About Shorewest 

Through more than 75 years and three generations of leadership, Shorewest has served the housing needs of Wisconsin. From the vision of one man to the power of 1,200, Shorewest has grown to include 29 offices and a family of in-house relocation, mortgage, title and insurance services. In 2024, Shorewest was named a Top Workplace for the thirteenth consecutive year.

Shorewest is Wisconsin’s Largest Home Seller™, a position it has held since 1951. Shorewest currently controls more than 20% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS. Shorewest is the most trusted realty company in Wisconsin and outperforms their competition in homes sold, market share and resources.

Shorewest also specializes in marketing fine homes. A founding member of the Leading Real Estate Companies of the World®, a part of Luxury Portfolio, which features the most comprehensive marketing program and network of luxury-tier properties throughout the world.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.