Silverspot Cinema
Press Release

Jerry Cruz Named General Manager of Silverspot CInema at The Corners, Town of Brookfield

Boutique movie theater to host job fair at The Corners May 17-19

By - May 14th, 2019 10:43 am
Jerry Cruz. Photo courtesy of Silverspot Cinema.

Jerry Cruz. Photo courtesy of Silverspot Cinema.

Town of Brookfield, Wis. – Silverspot Cinema today announced that Jerry Cruz, local hospitality industry veteran, has been named general manager of the company’s first Wisconsin location at The Corners, Town of Brookfield.

Silverspot Cinema, slated to open mid-June, will feature nine auditoriums across two stories, in-theater dining, and The S Bar – a bar and lounge open to non-movie goers located on the main level. In his new role, Cruz will manage day-to-day operations of the 41,000 sq. ft. theater with a staff of over 120 employees.

“Jerry’s experience in the area and his proven success as a leader in the hospitality industry make him a wonderful asset to our team,” said Fred Meyers, CEO of Silverspot Cinema. “We are confident that under Jerry’s direction, our first Wisconsin location will be a great success.”

Cruz has worked in the hospitality industry in the greater Milwaukee area for more than 15 years, including as general manager at a variety of local restaurant establishments and other movie theaters offering in-theater dining.

“I am thrilled to bring my passion for hospitality and guest service to the Silverspot Cinema team,” said Cruz. “Silverspot is an elevated dining and movie-going experience unique to our region, and I look forward to using my past experience to offer our guests an exceptional experience at each and every visit.”

Silverspot is currently hiring for all positions ahead of its mid-June opening, including servers, bartenders, concierges, ushers, runners, housekeeping and more. The theater will host a job fair at The Corners from Friday, May 17 to Sunday, May 19. During the job fair, which will take place in the center’s Market Square area from 10 a.m. – 8 p.m. each day, applicants can meet staff and interview on-site. New applicants will also be entered into a raffle for prizes and can qualify for hiring and referral bonuses. To apply, visit

About Silverspot Cinema:

Silverspot Cinema is a privately-held, customer centric company specializing in sophisticated cinemas offering an enhanced entertainment experience in a boutique environment. In addition to traditional first run Hollywood movies, Silverspot offers independent films, award-winning foreign films and a cultural arts program featuring operas, ballets and concerts. The theater also offers signature cocktails and a delectable menu at its sleek bar and lounge or convenient in-theater service. This fall, Silverspot Cinema will celebrate its ten-year anniversary of the opening of its first location in Naples, Fla. Today, Silverspot’s Wisconsin theater is the company’s sixth location joining others in Chapel Hill, North Carolina; Beachwood, Ohio; and three in Florida – Naples, Coconut Creek, and Downtown Miami.  For more information, visit or


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