Jennifer Sereno Joins WHEDA as Public Affairs Program Manager
Her experience includes marketing and public affairs campaign development, digital media strategy, issue management and brand advancement.
The Wisconsin Housing and Economic Development Authority (WHEDA) announced that Jennifer Sereno has been named public affairs program manager. In this role, Sereno serves as WHEDA’s primary point of contact for the news media, plans strategic communication and public affairs outreach and works to connect new and existing audiences with WHEDA’s mission, goals and financing products.
With previous public service as strategic communications manager for the Wisconsin Department of Natural Resources and communications and public affairs manager for the Madison Metropolitan Sewerage District, she also brings more than a decade of newsroom management to the role including work as a business editor at the Wisconsin State Journal. Her experience includes marketing and public affairs campaign development, digital media strategy, issue management and brand advancement.
“We’re pleased to welcome Jenny to the WHEDA marketing team,” said Brenda Marquardt, director of marketing and communications. “Her combination of skills and experience broaden our ability to promote WHEDA’s mission and impact throughout the state.”
“WHEDA’s work to provide affordable housing and business financing improves the quality of life for the people of Wisconsin and enhances the social and economic sustainability of our communities,” Sereno said. “I look forward to engaging with members of the news media, our partners and stakeholders as we work to ensure that everyone has access to safe, affordable shelter and economic opportunity.”
Sereno can be reached at 608-770-8084 or email@example.com.
For over 45 years, WHEDA, as an independent state authority, has provided low-cost financing for housing and small business development in Wisconsin. Since 1972, WHEDA has financed more than 75,000 affordable rental units, helped more than 130,000 families purchase a home and made more than 29,000 small business and agricultural loan guarantees. For more information on WHEDA programs, visit wheda.com or call 800-334-6873.
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