Harley-Davidson Museum
Press Release

It’s the most Milwaukee time of the year!

Celebrate 4/14 (Milwaukee Day) at the H-D Museum. And then make plans for July’s Harley-Davidson Homecoming™ Festival as headliners for weekend-long party at the H-D Museum are announced!

By - Mar 31st, 2023 10:51 am

MILWAUKEE, USA (March 31, 2023) – It’s Brewtown’s favorite holiday: Milwaukee Day! And come April 14, the epicenter for all your Milwaukee Day celebrations will be at the world’s only Harley-Davidson Museum, 6th & Canal, Milwaukee, USA. Start your day by touring the hallowed halls of the H-D Museum to learn more about Milwaukee’s most famous export. Bonus, nab tickets for just $4.14 when you purchase online! Or pop into the Harley-Davidson® Shop or Factory Shop to score some fresh H-D threads – including new Harley-Davidson® 120th Anniversary Collection items.

And make sure you’re around for a special toast to Milwaukee with our friends at OnMilwaukee. The first 120 folks who make their way to MOTOR® Bar & Restaurant will receive a complimentary special koozie as well as tickets to this year’s Wisconsin State Fair. And the first beer from the keg, compliments of Lakefront Brewery, is on us, too (while supplies last). At 4:14 p.m., everyone will raise a glass as emcee Matt Mueller from OnMilwaukee leads the official city toast (“414! Let’s have one more!”). MOTOR® Bar & Restaurant will feature a special 4.14 lb. burger available on 4.14 for those hungry to celebrate Milwaukee Day. You can also enjoy that distinctly Milwaukee tradition of the Friday fish fry with MOTOR’s famous all-you-can-eat fish fry all day. Or perhaps the day calls for cheese curds from Clock Shadow Creamery? No matter, MOTOR has you covered.

But the party doesn’t stop there this month. Be sure to make plans to celebrate Mother Earth on April 22 for the 12th Annual Earth Day celebration with free live music from SistaStrings (fresh off an appearance on “Saturday Night Live”) and Klassik.

And did you hear? The Easter Bunny is hopping his way to MOTOR Bar & Restaurant on Sunday, April 9 from noon-3PM. Make reservations now for the special Easter brunch menu available from 10 a.m. – 3 p.m. and score a fun photo with the legend and your family.

Finally, it’s here! The lineup of free live tunes for the H-D Museum’s Homecoming Festival has been revealed! Kick off the weekend on Thursday, July 13 with crowd favorites Hairball as they bring their unique celebration of bombastic arena rock. Friday, July 14 brings the blues stylings of The Jimmys and rocking covers from The Now Band to the main stage. Road Trip will rock you through a three-plus-hour show filled with songs from everyone’s favorite artists on Saturday, July 15. Close out the weekend on Sunday, July 16 with local favs The Toys and Rebel Grace.


414 Day you’ll never 4-get with OnMilwaukee & the Harley-Davidson Museum, Friday, April 4/14, 10 a.m. – 7 p.m.
Whether you’re a 414 resident for life or just happen to be in town on this most auspicious day, it’s the perfect excuse to experience something uniquely Milwaukee! Start your day by touring the hallowed halls of the H-D Museum to learn more about Milwaukee’s most famous export. Nab admission for just $4.14 per person (for use only on April 14th) when you purchase tickets online (same-day purchases allowed). Or, pop into the Harley-Davidson® Shop or Factory Shop to score some fresh H-D threads – including new Harley-Davidson® 120th Anniversary Collection items. The join us at MOTOR! Beginning at 3 p.m., the first 120 people through the doors will receive a free 2023 General Admission ticket to the 2023 Wisconsin State Fair, running Aug. 3-13, 2023, as well as a commemorative 414 Day 2023 OnMilwaukee / Harley-Davidson Museum™ koozie. For those 21 and older, the first beer is free courtesy of Lakefront Brewery (while supplies last). Then, at 4:14 p.m., we will raise a glass with the official Milwaukee toast – “414 Let’s have one more!” – led by OnMilwaukee’s Matt Mueller.

Rock the Green 12th Annual Earth Day Celebration, Saturday, April 22, noon – 3 p.m.
Join Rock the Green for our 12th Annual (FREE) Earth Day Celebration, presented by Milwaukee Riverkeeper. Outside, rain or shine. Free parking, pets allowed outside on Museum grounds. The zero-waste Celebration features live music on the famous pedal-powered stage featuring Rock the Stream 2020 alums SistaStrings and Klassik. Learn more about how to do your part with eco-education from community nonprofits & partners. New for 2023: Rock the Outdoors area solar powered by Arch Electric featuring family friendly action. Harley-Davidson® electric-powered balance bike demos for kids, yoga sessions, Wisconsin Climbing Association & more. Plus, enjoy tasty fare and beverages for purchase from MOTOR® Bar & Restaurant.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Guided Tours
The H-D Museum’s guided-tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Spotlight Tours are available on Fridays, Saturdays and Sundays. Spanish Spotlight Tours are available most weekends. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.

Engineering Merit Badge (Saturdays at 10:15 a.m. and Sundays at 2:15 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you.

Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new 2023 Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! Beginning April 6, hop in the saddle of the newest Ultra Limited Anniversary, Road Glide® Trike, Pan America® Special and Nightster® motorcycles – the perfect photo op to commemorate your visit.

Google Arts & Culture: Early Women Motorcyclists – In Their Own Words (on display now)

From accidental influencers to dedicated trailblazers, get to know the personalities and passions of early women riders through their own words in writings and interviews.


Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were recently inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.

Linda “Jo” Giovannoni (on display now)
In 2022, the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.


The Harley-Davidson® Shop + Factory Shop
We put in the work so looking good can come effortlessly. Shop our new men’s and women’s work shirts – perfect for warmer temps this spring. Plus, keep your eyes peeled for new Harley-Davidson® 120th Anniversary Collection items. New gear is arriving daily. Get ready for this summer’s Harley-Davidson Homecoming™ Festival in style. Both shops are now open seven days a week from 10:30 a.m. – 5:30 p.m.  Plus, you can now purchase your own copy of “My Papi Has a Motorcycle” from the H-D Shop!


Welcome in spring at MOTOR with April specials! Try the fresh Shrimp Roll on a butter toasted brioche split top bun and served with French fries. Our Southwest Burger is topped with pepper jack cheese, fresh avocado and black bean corn salsa. Be a bit decadent with our Red Velvet Cake served with white and raspberry chocolate.

Also, join us for Easter Brunch and a photo op with the Easter Bunny! We’re offering our brunch menu from 10 a.m. – 3 p.m. Make your reservation at motorrestaurant.com or call 414-287-2778. Hop to it as spots are filling up quickly!

April Specials (while supplies last):
Shrimp Roll on a butter toasted brioche split top bun stuffed with cold shrimp salad and served with fries.

8-oz., hand-packed ground chuck with pepper jack cheese, fresh avocado and a black bean corn salsa on a brioche bun served with fries.

A sharable slice of fresh Red Velvet Cake with white and raspberry chocolate.


Save the dates
Inaugural Bike Night, May 4
Free Bike Demos, May 6
Special exhibit, “Mama Tried: Bringing it Together,” opening June 17

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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