For The Second Consecutive Year, Creative Marketing Resources, Inc. Receives Prestigious Inc. 5,000 Award
Started in 1982 by Inc. Media, the Inc 5000 is a prominent annual award that honors the fastest-growing, privately-owned companies in the nation.
MILWAUKEE (August 14, 2019) – Milwaukee-based communications firm, Creative Marketing Resources (CMR), has been named to the prestigious 2019 Inc. 5000 list, marking the second consecutive year the firm has been named to the list. CMR is the only Milwaukee-area company in the Advertising and Marketing industry to make the list.
Started in 1982 by Inc. Media, the Inc 5000 is a prominent annual award that honors the fastest-growing, privately-owned companies in the nation. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.
CMR was founded in 1995 as a multicultural marketing agency that primarily worked with local companies to better reach African American, Latino and Asian American audiences. In 2013, CMR transitioned to become a “total market” or cross-cultural marketing agency.
The total market model is rooted in the simple business principle that the most effective marketing is that which reaches the greatest share of consumers. Unlike the general market/multicultural binary that most agencies adopt, the total market model combines the general market and multicultural insights and perspectives, so marketing is developed with the entire market in mind.
Since adopting the total market model, CMR has grown nearly 400% and conducts business with notable national clients, such as GE Healthcare, UW-Madison and the Air National Guard. Despite global corporations, such as Coca-Cola, Walmart and McDonald’s, who have transitioned to the total market model, CMR remains Wisconsin’s only marketing communications firm that specializes in total marketing. The firm’s leadership believes that this distinction is one reason that the company has achieved back-to-back placement on the Inc 5000 list.
“Our transition to this model was purely out of business-focused logic. What was unexpected was how well this would be received,” said David Bowles, CMR’s Chief Strategy Officer. “Our clients understand that marketing that only reaches 70-80% of consumers doesn’t make dollars or sense. They’ve concluded that the total market model is the best way to expand their market share and increase their ROI. We look forward to continuing to grow with them.”
CMR is Wisconsin’s largest minority-owned, full-service marketing agency, and the state’s only agency that specializes in cross-cultural marketing. We provide our clients with the unique ability to create messages and strategies that resonate with every imaginable audience. Since 1995, we’ve worked with Fortune 100 companies and Wisconsin-based businesses alike to execute award-winning campaigns that cross every ethnic, gender, and generational divide, connect them to a greater share of the total market, and most importantly: grow their bottom line. For more information, visit http://www.cmredge.com/home/.
About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 18,000,000 today. For more information, visit www.inc.com.
The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.
For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.