Delaware North and Milwaukee Brewers Extend Partnership for Hospitality Services at American Family Field
Long-term Contract Extends 50-year Partnership to Provide Array of Food and Beverage Services at the Home of the Brewers
MILWAUKEE – The Milwaukee Brewers and American Family Field foodservice partner Delaware North Sportservice have agreed to a long-term contract extension with both partners making financial commitments for continuous and dedicated development of the food and beverage experience at American Family Field and American Family Fields of Phoenix. The new contract extends a partnership that began in 1970, when the Brewers began playing in Milwaukee.
Delaware North will continue managing concessions, suites, catering and premium areas, along with Restaurant to be Named Later.
Recent highlights of Delaware North’s hospitality operations at American Family Field include a $20 million renovation in 2017 to expand the food and beverage offerings and improve concessions and concourse layouts. The enhancements were recognized as the “Best New Concessions Experience” by Ballpark Digest. Delaware North also took over operations of Restaurant to be Named Later, a street-side sports bar and restaurant at the ballpark, in 2020.
“The Brewers history in Milwaukee is interweaved with our history with Delaware North. They have been with the franchise since the beginning, serving our fans and consistently providing a food and beverage program that is an essential part of the gameday experience,” said Brewers President Business-Operations, Rick Schlesinger. “We are excited to extend this fruitful relationship for many years to come while committing to further developing and enhancing the hospitality experience at American Family Field.”
“We are very proud of what we have built with the Brewers at American Family Field, but we’re also energized to help shape what’s coming next,” said Jamie Obletz, president of Delaware North Sportservice. “The gameday experience continues to evolve at an incredible pace, so we’re excited to continue to work with the Brewers and leverage analytics and emerging technology in innovating our hospitality at the ballpark.”
As part of its concessions program, Delaware North has also partnered with many local non-profit organizations to operate the ballpark’s concession stands as a fundraising opportunity with a percentage of sales benefiting their fundraising cause. More than $1 million is earned each year by local Milwaukee groups as part of the program.
Rick Abramson, a Milwaukee native who worked for Delaware North for more than 50 years before retiring, including as executive vice president and chief operating officer, said: “I began my career as a teenage food vendor at the old Milwaukee County Stadium and learned quickly that constantly building relationships and creating trusting, transparent partnerships are the cornerstone to how the Jacobs family and Delaware North do business. The Brewers have always shared those same values, and it’s foremost among the reasons our partnership has thrived for more than five decades. I couldn’t be prouder for both the Brewers and Delaware North for this relationship to continue for many years to come.”
Delaware North Sportservice operates food, beverage and retail operations at more than 50 sports and entertainment venues across the globe. The company has been serving MLB fans since 1930 and currently provides hospitality services at 11 MLB ballparks.
About Delaware North
Delaware North is a global hospitality and entertainment company founded in 1915 and owned by the Jacobs family for more than 100 years. Delaware North operates at high-profile places such as sports and entertainment venues, national and state parks, cultural landmarks, destination resorts and restaurants, airports, and regional casinos. Our associates are dedicated to delighting guests by creating the world’s best experiences. Delaware North serves millions of guests each year in the sports, travel hospitality, restaurant and catering, lodging, gaming, and specialty retail industries. Learn more about Delaware North at www.DelawareNorth.com.
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