Celebrating Main Street’s bounceback

FOND DU LAC, WI. APRIL 22, 2022 – The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of 2021 at the 31st Wisconsin Main Street Awards ceremony held at the historic Hotel Retlaw in downtown Fond du Lac.

“Our Main Street businesses and communities are thriving thanks to the hard work and creativity of business owners, local Main Street professionals and dedicated volunteers,” said Missy Hughes, secretary and CEO of WEDC. “The projects, businesses and people recognized tonight should inspire us all to help make our own communities better.”

Hughes and other WEDC leaders were on hand to recognize the successful projects taking place in Wisconsin’s 34 Main Street communities and 81 Connect Communities. The Main Street and Connect Communities programs are administered by WEDC with a goal of helping Wisconsin’s communities revitalize their business districts.

While the Main Street program and its companion, Connect Communities, are WEDC’s signature downtown development initiatives, helping small businesses recover from the effects of the COVID-19 pandemic requires more support, Hughes said. That’s why Governor Tony Evers and WEDC created the Main Street Bounceback grants, she said.

In March, the state celebrated a milestone with Main Street Bounceback grants having been made in all 72 counties. More than 3,700 grants have been made statewide as of April 7.

“These $10,000 grants awarded to business owners and nonprofits moving into vacant commercial spaces enliven downtowns with new businesses giving visitors and residents alike new reasons to head to Main Street,” Hughes said. “And for the existing businesses that worked so hard to adapt to the pandemic and meet the needs of customers, employees and communities, these new neighbors add vibrancy and support.”

Since the program’s inception in 1987, Wisconsin Main Street community projects have resulted in the creation of more than 3,000 new businesses and nearly 16,000 net new jobs. In addition, $2.5 billion in public and private investment has occurred in Wisconsin Main Street communities.

During fiscal year 2021, Wisconsin Main Street communities began to recover from the effects of the pandemic, welcoming a near-record number of new businesses, with 216 businesses opening their doors. Although some businesses were lost during the period, the net gain of 134 businesses was still among the top five yearly gains in program history.

A Main Street entrepreneurship study that looked at trends in Main Street businesses from 2019-2021 found that about 38% of Main Street businesses were owned by women and 10% were owned by minorities.

Nearly 25,000 volunteer hours were committed to the Main Street effort by dedicated individuals from around the state.

The projects recognized at the Fond du Lac ceremony – which include some Main Street Bounceback recipients – are business and community development initiatives, historic preservation, community celebration and revitalization success stories from communities across Wisconsin.

 

2021 Competitive award-winning projects and businesses

 

Best Upper Floor Development

Winner: Newburg Flats on Pearl, La Crosse

 

Best New Business

Co-Winner: The Cellar District, Fond du Lac

Co-Winner: Hooked & Tagged, Eagle River

 

Best Interior Renovation Over $50,000

Winner: The Staple & The Stone Room, Osceola

 

Best Interior Renovation Project Under $50,000

Winner: Lux Cuts, Beloit

Honorable Mention: Bridal Boutique, Platteville

 

Best COVID Response – Community

Winner: Wishing Tree, Omro

 

Best COVID Response – Business

Winner: Gather, On Broadway District, Green Bay

 

Best Image Item/Campaign/Event

Winner: Downtown Decks, La Crosse

 

Best Retail Event

Co-Winner: Main Street Morning Mixer, Watertown

Co-Winner: Art Walk, De Pere

 

Best Cooperative Business Marketing Campaign

Winner: Market Bucks, Fond du Lac

 

Diversity & Inclusion Award – Business

Winner: String Theory Studio, Chippewa Falls

 

Diversity & Inclusion Award – Community

Winner: McIntosh Memorial Library, Viroqua

 

Best Creative Fundraising Effort

Co-Winner: Tomahawk Main Street Lawn Dice Project, Tomahawk
Co-Winner: Valentine’s Day Gift Packages, La Crosse

 

Best Public-Private Partnership in Downtown Revitalization

Winner: Heart of the Harbor, Port Washington

 

Best Volunteer Engagement

Winner: Knapp Stout Park Public Improvement, Rice Lake

 

Best Special Event

Co-Winner: Fondue Fest, Fond du Lac

Co-Winner: Mural & Busker Festival, On Broadway, Green Bay

 

Connect Communities Award – Best Revitalization Initiative – Under 5,000 Population

Winner: Black River Falls Business Video Series

 

Connect Communities Award – Best Revitalization Initiative – Over 5,000 Population

Winner: Waupaca Streetscape & Public Art Installation

 

Best New Building Project

Winner: ABC Supply Stadium, Beloit

 

Best Business Success Story

Winner: Zodica Perfumery, Monroe

 

Best Storefront Display

Winner: Endless Designs, Marshfield

 

Best Public Improvement Project

Winner: Michael J. Walsh Plaza, De Pere

Honorable Mention: Mural Project, Fond du Lac

 

Best Business Transition Success Story

Winner: The Milk Merchant, Wausau

 

Best Façade Rehabilitation Over $20,000

Winner: Leithold Music, La Crosse

Honorable Mention: Sunrise Donut Café, Monroe

 

Best Façade Rehabilitation Under $20,000

Winner: Bespoke, Fond du Lac

 

Historic Preservation Education Initiative

Winner: The Warehouse Community Arts Center, Eagle River

 

Best Historic Restoration Project

Winner: Fortney Building, Viroqua

 

Corporate Supporter Award

Winner: Evan Koshak, Tomahawk

 

Wisconsin Main Street Hall of Fame 2021 Inductee

Chuck Law – UW Extension

 

Individuals recognized for exemplary service included:

Executive Director Years of Service Awards

• Tina Quigley – De Pere (5 years)
• Shirl Breunig – Sheboygan Falls (11 years)
• Teri Ouimette – Chippewa Falls (12 years)
• Dianne Eineichner – West Allis (14 years)
• Amy Hansen – Fond du Lac (15 years)
• Craig Tebon – Ripon (30 years)

2021 Wisconsin Main Street Volunteers of the Year

• Tim Taylor – Beloit
• Kirsten Quam – Fond du Lac
• Ken & Francine Roviski – Green Bay
• Will Kratt – La Crosse
• Stacey Schraufnagel – Lake Mills
• Brad Remmen – Marshfield
• Patrick Bielfuss – Menomonie
• Steve Moon – Monroe
• Angie Zeno – Omro
• Ruth Sattler – Osceola
• Dana Priebusch – Platteville
• Justine Bundgaard – Rice Lake
• Shad Tenpas – Sheboygan Falls
• Jeffrey Johnson – Tomahawk
• Randy Skinner – Viroqua
• Jonathan Lampe – Watertown
• Lindsey Lewitzke – Wausau

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.