Milwaukee Brewers
Press Release

Brewers Community Foundation Launches Annual Scoreboard Fundraiser

Celebrate a Loved One or Milestone with Customized Message at American Family Field

By - Mar 29th, 2021 11:59 am

MILWAUKEEBrewers Community Foundation (BCF), the charitable arm of the Milwaukee Brewers, is offering a special way to celebrate life’s milestones, while also raising money to support local nonprofits. All season long, fans have the opportunity to customize their own special message on American Family Field’s scoreboard for a donation to BCF, starting at $100.

The annual fundraiser is popular amongst those looking for a unique way to celebrate a birthday, graduation, anniversary or other special milestone. Order online at and choose from a variety of options.

Game Day
Full Scoreboard Message
For $250, receive a full scoreboard message of up to 75 characters, including spaces and punctuation. This will be the only message shown on the board, and only one is available per Brewers home game.

Single Line Message
For $100, receive a single line, shared scoreboard message of up to 35 characters, including spaces and punctuation. This message will share the board with other messages. Availability is limited for each Brewers home game.

All Game Day scoreboard messages will be shown during, or between, the 4th and 5th innings. This is subject to change based on game day events. No photos, videos, or live video will be displayed, just text. Any submissions or inquiries made with less than two business days’ notice will not be accepted. Please note that this means a message for a Saturday or Sunday home game must be reserved no later than the Thursday prior.

Non-Game Day
Customized Photo Message
For $100, receive a customized photo message on the scoreboard on a non-game day. The Brewers will send an image of the personalized scoreboard via e-mail within 2-3 business days.

In the past, the annual program raised more than $20,000 to support nonprofits that provide quality programming in the areas of health, education, recreation and basic needs, with a particular focus on low-income and disadvantaged youth and their families.

BCF harnesses the pride, passion and commitment of Brewers fans, players and other supporters to positively impact the lives of children and their families in the Greater Milwaukee area and throughout Wisconsin. Over the past decade, BCF has provided more than 2,000 grants totaling in excess of $19 million to nonprofit organizations across Wisconsin that support programs focused on its four areas of concentration: health, education, recreation and basic needs. Approximately 200 nonprofit organizations receive funding annually through the Foundation’s initiatives. In addition to the fans’ support of the Foundation, all uniformed players, their families, team executives and front office staff contribute their time and/or financial resources to BCF. Visit to learn about ways you can join the team that goes to bat for those in need.

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