5 businesses named finalists in Wisconsin’s Main Street Makeover Contest
Winner to receive up to $10,000 to give their business a makeover this spring
MADISON, WI. Jan 2, 2020 – Five businesses from around the state have been named as finalists in the Wisconsin Economic Development Corporation’s (WEDC’s) annual Main Street Makeover Contest and have a chance to win up to $10,000 in upgrades for their storefronts.
Based on the popular reality show concept, established businesses located in one of the 34 communities that are part of the Wisconsin Main Street Program had the opportunity to nominate themselves for a “makeover” that will take place in the spring of 2020. The winning business will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include interior and exterior design improvements or personalized assistance to boost the business’s image and operations.
Finalists were selected based on their business track record, the vision for their business, and the potential for the makeover to have a positive impact on the Main Street district as a whole.
The five finalists are:
- First Class Cosmetology, Beloit
- Chefusion, Green Bay
- Flex & Burn, Kenosha
- Ted’s Pizza Palace, Menomonie
- Kingsley Crossing, Shullsburg
The winner will be announced in mid-January. The winning business will spend several months working with Main Street staff and consultants from RetailWorks Inc., a Milwaukee-based interior design firm, on a renovation plan, followed by a two-day transformation in late spring.
The new downtown storefront will be formally unveiled during a public celebration featuring state and local officials. All eligible businesses that submitted applications for the competition will receive technical assistance from the Main Street team to help achieve their goals and improve their business.
Here are details on the finalists:
Chefusion, Green Bay: Chef Robert Phillips and his wife, Cathy, purchased the building in the Broadway District of Green Bay in 2008 and opened the Chefusion restaurant in 2009 after extensive renovations. The business has doubled in size over the past decade, adding a catering operation and establishing a reputation regionally for high-quality cuisine. After a decade in business, they are looking to implement a facelift for the business and enhancements to the historic building to increase customer comfort to help grow the business for the next decade.
Flex & Burn, Kenosha: Gus Harris fell in love with downtown Kenosha as a student at Carthage College, and returned to open his personal fitness business downtown in July 2012. Flex and Burn offers personal training services and group classes to a wide variety of audiences. Limited space means that the business currently has a waiting list of interested participants. Flex & Burn is hoping to leverage the Main Street Makeover to expand into the adjacent storefront to increase class space and add more sports programming while enhancing visibility of the business to pedestrians.
Ted’s Pizza Palace, Menomonie: Local restaurant icon Ted’s Pizza is celebrating its 50th anniversary in downtown Menomonie in 2020. Currently operated by second-generation owners Dmitri and Kim Gounikis, Ted’s is a family destination in downtown for multiple generations of Menomonie natives and UW-Stout students and alumni alike. The restaurant hopes to take advantage of the makeover to grow and evolve by expanding seating, upgrading the dining area, adding services such as online ordering, and generally establishing the business for a third generation as son Zachary looks to take over in the coming years.
Kingsley Crossing, Shullsburg: Kingsley Crossing is a destination business in downtown Shullsburg. The downtown anchor attracts visitors with its high-quality retail clothing and home goods offerings, and also caters to locals with extensive Shullsburg merchandise. Both sets of clientele enjoy the in-house coffee/wine bar and ice cream shop. Owner Sandy Russell took over the business in 2011 and hopes to take advantage of the makeover to make additional improvements to the business, including an enhanced dining experience through improved customer flow near the coffee shop and ice cream coolers, expanded indoor seating and the addition of an outdoor seating area in response to customer requests.
For more information on the Wisconsin Main Street Program, visit wedc.org/MainStreet.
About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing and maximizing opportunities in Wisconsin for businesses, communities and people to thrive in a globally competitive environment. Working with more than 600 regional and local partners, WEDC develops and delivers solutions representative of a highly responsive and coordinated economic development network. Visit wedc.org or follow WEDC on Twitter @WEDCNews to learn more.
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