Summerfest and Generac Power Systems Reveal 2026 Festival Experiences, Return of Power Up With Purpose Program, and Admission Promotion for Military and First Responders
MILWAUKEE, WI – Summerfest presented by American Family Insurance and Generac Power Systems, celebrating its sixth year as a stage sponsor, announced exciting ways for fans to get closer to the music while supporting ToolBank USA, and honoring hometown heroes.
The Generac Power Stage with Miller High Life and TMJ4, centrally located on the festival grounds, will once again serve as a hub for live music, featuring a mix of Indie, EDM, Alternative, New Wave, and Rock artists throughout the nine days of Summerfest.
Festivalgoers looking for an up-close concert experience can gain stage pit access through Generac’s “Power Up with Purpose” program, returning for its fourth year. The initiative has raised more than $233,000 for nonprofits supporting disaster response and veteran housing, and this year, it will benefit ToolBank USA’s Disaster Services program.
Fans can purchase stage pit passes to that evening’s headliner and the two acts just prior at the Generac Power Stage, while supporting the mission of ToolBank USA’s Disaster Services program. Starting June 18 and throughout the run of Summerfest, passes will go on sale daily at noon on-site at Summerfest, while supplies last. To purchase, visit the Generac orange shipping container, located across from the stage and use the on-site vending machine.
Artists during Summerfest 2026 at the Generac Power Stage include:
- June 18 – Echo & the Bunnymen, Modern English
- June 19 – Father John Misty, Evan Honer
- June 20 – flipturn, Penelope Road
- June 25 – Subtronics, Grabbitz
- June 26 – Elderbrook (DJ Set), Big Wild
- June 27 – Wolfmother, King Buffalo
- July 2- Candlebox, Buckcherry
- July 3 – Spoon, Ax and the Hatchetmen
- July 4 – BoDeans 40th Anniversary, The Jayhawks
“Supporting communities before, during and after disasters is core to who we are at Generac,” said Tami Garrison, senior director of talent, learning and community at Generac. “That’s why we’re thrilled to join forces with ToolBank for 2026’s ‘Power Up with Purpose.’ ToolBank brings the critical tools volunteers need to help communities recover through cleanup, repairs and rebuilding.”
“Generac’s partnership supports our mission of bringing more music, art, and culture to the community while keeping the festival accessible for our fans,” said Kevin Canady, Chief Revenue Officer, Milwaukee World Festival, Inc. “From the amazing lineup to their support of the Military and First Responder Day admission promotion and Power Up with Purpose community initiative, we thank them for helping make a difference across Southeast Wisconsin and beyond.”
Generac is also the presenting sponsor of Military and First Responder Appreciation Day at Summerfest on Saturday, June 27. Free admission is available from 12:00 p.m.–6:00 p.m. for active-duty military personnel, veterans, police, firefighters, and EMTs, along with up to four family members, upon presentation of valid ID credentials.
For more details visit Summerfest.com.
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
About Generac
Generac is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products and services serving the residential, commercial, data center, telecom, rental, and industrial markets. Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company’s broad portfolio of energy technology offerings for homes and businesses enables its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and innovative energy solutions.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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