Milwaukee Brewers
Press Release

From Fair Favorites to Backyard BBQ, New Flavors on Deck at American Family Field

New Local Vendors Debut at The Alley and 3rd Street Market Hall Annex

By - Mar 2nd, 2026 10:09 am

MILWAUKEE – The Milwaukee Brewers today announced a new lineup of ballpark food and beverage experiences debuting throughout American Family Field for the 2026 season. Fans will enjoy an expanded collection of local flavors, creative concepts and crowd favorites, ranging from Milwaukee‑inspired market dishes to fair‑style indulgences and a bold new BBQ option. Together, these additions deliver fresh energy and variety for every fan and every inning.

This season, a new Fair Foods stand brings the spirit of Wisconsin’s summer fairs into the ballpark. The menu includes indulgent fried favorites such as deep‑fried kringle, nostalgic classics like corn dogs and cream puffs, and playful creations like nachos on a stick. With bold flavors and whimsical specials, Fair Foods delivers a taste of the fair season at every home game at American Family Field.

The fan-favorite 3rd Street Market Hall Annex expands with two new concepts that bring more of Milwaukee’s celebrated food scene to the ballpark. Bebe Zito joins the lineup with chicken sandwiches, tenders and fries, along with their signature “chicken ice cream,” a sweet Carmelia chocolate core surrounded by butterscotch and caramelized corn flakes in the shape of a chicken drumstick. A new sweets stand also debuts, featuring Bebe Zito ice cream and dirty sodas, chocolate‑dipped treats from Drip Chocolate and self‑serve candy selections from Can‑D Shop.

The Alley Food Truck Park welcomes K&L’s BBQ, bringing authentic smokehouse flavor to American Family Field. Fans can enjoy pulled pork and brisket sandwiches, brisket burgers and pulled pork and brisket loaded fries, all served with the relaxed, backyard‑cookout feel The Alley is known for.

As part of the Brewers ongoing commitment to supporting local Milwaukee businesses, this season’s expansion continues the Club’s focus on partnering with local entrepreneurs and culinary brands. By bringing Wisconsin‑based vendors and family‑run businesses into American Family Field, the Brewers aim to elevate the gameday experience while providing meaningful opportunities for local partners to reach new audiences.

In addition to new eats at the 3rd Street Market Hall Annex and The Alley, fans can enjoy exciting new concession items including cheese steaks (Field Level kiosk), the Sticky Maple Chicken Sandwich (Chicken stands) and the new Al Pastor Topped Dog (Topped Dog stands).

Fans eager to experience the new food and beverage lineup can secure their seats for the 2026 season now, including 2026 Opening Weekend as the Crew hosts the Chicago White Sox. Single‑game tickets, ticket plans and group packages are available at brewers.com/Tickets and at the American Family Field Box Office.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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